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Business Wire

Approaching its second anniversary as the exclusive manufacturer of the True Ceramic Pro™ flat iron -- one of the most popular products sold on TV -- CirTran Corporation (OTC BB: CIRT) said that the beauty product is every bit as popular today as when it was introduced.

"CirTran began manufacturing the True Ceramic Pro hair care product in March 2005," said Iehab J. Hawatmeh, the company's president and CEO. "Then, in June 2006, we acquired all rights to it, purchasing certain assets of Advanced Beauty Solutions, LLC (ABS), of Los Angeles for a total of $2,310,000."

In the two years it's manufactured the True Ceramic Pro, including the nine months it has been involved in its marketing, CirTran has shipped more than $4.3 million in product, Mr. Hawatmeh said.

CirTran's marketing partner for the popular beauty product is Vertical Branding, Inc. (OTCBB: VBDG), of Los Angles, which has very successfully taken the product direct to consumers via TV infomercials in the U.S. The True Ceramic Pro has been what Mr. Hawatmeh called "an oldie but goodie. Consumers here at home and overseas continue to buy, use and rave about the product. The True Ceramic Pro flat iron absolutely refuses to 'flat line' in its sales," he said.

"Vertical Branding, Inc. is pleased to be a marketing partner with CirTran. We have enjoyed strong sales success in our direct-to-consumer sales efforts built around the True Ceramic Pro and congratulate CirTran on the longevity and success of this fine product," said Alan H. Gerson, the company's president and COO.

Trevor Saliba, the company's Chief Marketing Officer, said that CirTran plans to introduce the True Ceramic Pro to retail channels as soon as the second quarter, and that he hopes that consumers "will immediately recognize the name and value of the product from its exposure on TV."

About CirTran Corporation

Founded in 1993, CirTran Corporation (OTC BB: CIRT, www.CirTran.com) is a premier international full-service contract manufacturer. Headquartered in Salt Lake City, its ISO 9001:2000-certified, non-captive 40,000-square-foot manufacturing facility is the largest in the Intermountain Region, providing "just-in-time" inventory management techniques designed to minimize an OEM's investment in component inventories, personnel and related facilities while reducing costs and ensuring speedy time-to-market. In 1998, CirTran acquired Racore Technology (www.racore.com), founded in 1983 and reorganized as Racore Technology Corporation in 1997. Continuing to grow, in 2004 CirTran formed CirTran-Asia as a high-volume manufacturing arm and wholly owned subsidiary with its principal office in ShenZhen, China. Today, CirTran-Asia operates in three primary business segments: high-volume electronics, fitness equipment, and household products manufacturing, focusing on the multi-billion-dollar direct response industry.

About Vertical Branding, Inc.

Vertical Branding, Inc. is a consumer products, branding, and marketing and distribution company. We use an integrated and vertical marketing approach and utilize a variety of media channels including television, online media and print advertising to drive direct to consumer sales as well as retail, catalog and international product distribution. Our focus is on finding outstanding and high quality products that meet a real need in the marketplace with emphasis on the beauty, personal care and houseware product categories.

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

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