Backchannelmedia

Backchannelmedia

SEATTLE, Feb. 27 /PRNewswire/ -- Perfectmatch.com(R) (http://www.Perfectmatch.com), a leading online dating and relationship service for serious adults, announced today their plans for a series of new television advertisements in 2007. These spots will strongly reinforce Perfectmatch as the best approach to finding the right person.

Based on the past year's stirring success, Perfectmatch has moved into the next phase of its marketing investment, which is beyond the very successful branded entertainment and online partnerships. Their first television ad campaign will introduce relationship-minded adults to an alternative to rival eHarmony.com(R) (http://www.eHarmony.com), and a more relationship-centric approach to that of Match.com (http://www.Match.com).

"Television is a terrific opportunity to reinforce the uniqueness of our proven approach, while emotionally connecting with the consumer," said Duane Dahl, Founder/CEO of the Seattle-based Perfectmatch. "This year is an important one for us. We're now prepared to actively compete with eHarmony and Match, and television will play an important role in the battle to help people find the ultimate reward of true love. Additionally, we'll be significantly complemented by our current and future on- and off-line partners."

The television ads produced by Perfectmatch's lead creative agency, Oberon Studios of Seattle, take a narrative approach by emphasizing how quickly life and love can pass us by. The first 60-second spot features Perfectmatch's Duet(R) Total Compatibility System. Duet(R), co-developed by leading relationship authority Dr. Pepper Schwartz, analyzes the 'whole you,' and creates matches not just via similar hobbies and preferences, but instead uses a more sophisticated approach that uncovers personal chemistry and complementary traits. These matches are created on more dimensions than any other online site. Perfectmatch, utilizing its leading-edge tools and outstanding capabilities, and its matching and member experience, offers a new and better way for people to meet their real love; the right person for them.

The initial television spot will roll out nationally on Thursday, March 1, 2007, and will continue throughout the year. The first ad in the series, "Duet(R)", can be viewed at: http://www.perfectmatch.com/aboutus/pmmedia/index.asp .

About Perfectmatch.com(R)

Perfectmatch.com(R) (http://www.Perfectmatch.com), a leading online dating and relationship service, is the best approach for adults seeking successful, lasting relationships. It is the only online dating and relationship service to offer the Duet(R) Total Compatibility System (Duet(R)), co-developed by internationally renowned relationship expert, Dr. Pepper Schwartz (Dr. Schwartz). Based on over 30 years of research, Duet(R) analyzes the 'whole person', taking into account each member's Personality, Values and Ideals, Life and Lovestyle(TM) and Preferences to identify and find the person right for them. This unique and proprietary system enables Perfectmatch to provide both the best online capabilities and member experience to those seeking a real love, a relationship or marriage.

Enjoyed by millions of Perfectmatch members, Duet(R) has proven to be more effective than any matchmaking service on the Web. By identifying key elements, Perfectmatch determines unique compatibility types and provides highly compatible matches to its members. Unlike the eHarmony(R) experience, Perfectmatch provides both highly compatible matches and powerful, easy to use search tools.

Perfectmatch was founded and is managed by the team who pioneered online dating from its infancy. The foremost authorities in online dating, the Perfectmatch team previously built and managed Kiss.com/uDate.com to over seven million members, leading up to the sale to InterActiveCorp (Match.com) in 2002.

Perfectmatch has forged partnerships with numerous world-class brands, including iVillage, MSNBC, Oxygen Networks, Warner Bros. and NBC Universal Studios. The newest book written by Dr. Schwartz, "Finding Your Perfect Match" (Penguin), appears in bookstores nationwide.

SOURCE MarketRange,Inc.