Backchannelmedia

Backchannelmedia

West Telemarketing data scheduled to pass in near real time through STARS router. STARS will provide near real time reporting to advertisers similar in scope to reporting capabilities of QVC, HSN, ShopNBC, Shop at Home, and Jewelry Television.

Direct response advertisers will be able to export media buying performance data from STARS in the CSV format and import into their own proprietary applications, such as QuickBooks.

March 21, 2005: Backchannelmedia, a Boston-based direct response media planning and buying company enabled through web technologies, announces today that beginning on March 24, 2005 clients using the STARS (Sales Tracking and Reporting Services) will have the option of creating robust customized reports and also exporting these reports from Backchannelmedia's STARS application in the CSV format. The CSV format will provide direct response advertisers with increased flexibility in customizing campaign data and incorporating the data into their own internal software applications, such as QuickBooks.

"As a company we are committed, and it is our unwavering mission, to bring increased visibility to our clients in regards to the performance of their advertising campaigns in this age of fragmentation and choice," explained Michael Kokernak, president of Backchannelmedia. "Today's announced deployments are in line with the services and technology we currently offer to clients in regards to our media buying efforts and their campaign results."

Backchannelmedia also announced that the company's web-based transaction router is scheduled to begin transferring end-of-call West Telemarketing call transaction data into STARS on March 23, 2005. In the future additional configurations and linkages will be provided for additional telemarketing companies based upon client demand. Clients and interested direct response companies interested in having the router configured for additional telemarketing centers should contact their Backchannelmedia account representative for additional information.

Company Information: Backchannelmedia (www.backchannelmedia.com), located in Boston, was founded on March 4, 2000. Backchannelmedia has 20 years of combined experience in media buying and campaign management in the home shopping channel and direct response television industries. The company has developed its own proprietary web application "S.T.A.R.S.". STARS, sales tracking and reporting services, assists vendors and direct response companies through robust reporting that assists clients in managing their campaigns. The company publishes the daily email newsletter, DRTV Connected, to over 6,900 direct response industry subscribers. Backchannelmedia's is the most visited web site in the direct response industry with over 3,000 unique visitors each day. In addition Backchannelmedia researches and reports on technology advances that may affect the future of direct response and television advertising in general.