Backchannelmedia

Backchannelmedia

In a Mere 18 Minutes, QVC(R) Sells Out of its Tacori for Epiphany(R)

Collection

WEST CHESTER, Pa., Feb. 26 /PRNewswire/ -- The stars weren't the only ones getting red carpet ready this weekend. On Saturday, February 24, QVC viewers shined as bright as the Hollywood stars by accentuating their own style with Tacori for Epiphany jewelry. The 14 items in the scheduled one-hour show sold out in just 18 minutes, prompting the QVC program host, Jill Bauer, to announce, "Our phone lines are nuclear." Overall, nearly 30,000 units were ordered.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070226/CLM189 )

Tacori, the legendary fine jewelry designer known for its exquisite platinum settings and sparkling diamonds, has joined forces with QVC to offer shoppers the Tacori "touch," the extraordinary level of care and intricate details that make each Tacori piece truly unique, at an affordable price. Tacori has long been favored by celebrities and tastemakers for its spectacular engagement rings and special occasion pieces. The new QVC collection, Tacori for Epiphany offers similar designs to a broader audience than ever before. The collaboration between the two brands, two years in the making, proved to be an unprecedented success story.

"The fact that such a high-profile brand like Tacori was one of the fastest sellouts in QVC history is a testament to our savvy shoppers' desire for quality products," said Karen Fonner, director of merchandising for QVC. "The debut far exceeded our expectations, and we look forward to welcoming Tacori back at QVC very soon."

The authentic look of the Tacori for Epiphany was created by using Diamonique(R), QVC's brand of simulated gemstones, and Epiphany, its line of Platinum Clad (R) sterling silver. The collection of fashion-forward sterling silver designs ranges from approximately $50.00 to $200.00.

About QVC:

QVC, a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA), is one of the largest multimedia retailers in the world, with annual revenue of more than $7 billion. QVC is committed to providing customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to more than 160 million homes worldwide. The company's website, QVC.com, is ranked among the top general merchant Internet sites. With subsidiaries in the United Kingdom, Germany and Japan, West Chester, PA-based QVC has shipped close to a billion packages in its 20-year history.

About Tacori:

For more than 35 years, Tacori has been a highly regarded designer of jewelry, creating unique pieces that fuse heirloom elegance with modern styling. For more information about Tacori, please visit http://www.tacori.com.

SOURCE QVC, Inc