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Seattle Area Companies Team Up to Execute a Groundbreaking, Innovative Branding and Marketing Business Model (Seattle, Wash.) Cesari Direct and The Branding Foundry today announced a strategic partnership that will combine Cesari Direct's direct response television (DRTV)(infomercial) advertising expertise with the unparalleled marketing savvy and business execution strategies that form The Branding Foundry. The alliance between the companies solidifies a marketing model that allows entrepreneurs and inventors an opportunity to gain quick acceleration of their product's awareness, drive sales, and build their overall business and brand. Countless patents, trademarks, and products are never brought to the mass market primarily because of lack of funding, poor marketing expertise, and minimal corporate infrastructure. The Branding Foundry provides all three to participating companies in exchange for an equity stake in the business. The agreement positions Cesari Direct as the exclusive provider of DRTV production and media buying services for the pipeline of businesses that will be proceeding through The Branding Foundry's business marketing model. The first of three such businesses begins their campaign on March 1, 2007.
Under the terms of the agreement, Cesari Direct will aid The Branding Foundry in their selection process of companies that fit the criteria necessary to be implemented in The Branding Foundry's marketing model. This capitalizes on Cesari Direct's Founder and CEO, Rick Cesari's expertise as a product marketer, branding guru, and infomercial genius. Cesari has successfully used DRTV as a rapid accelerator for the branding of numerous consumer products including The Juiceman Juicer, George Foreman Grill, Sonicare Toothbrush, and OxiClean.
"The Cesari Direct and Branding Foundry partnership symbolizes an All Star Team of marketing executives coming together to combine our efforts ," said Rick Cesari, Founder and CEO of Cesari Direct. "The Branding Foundry is the perfect marketing partner to harness the power of DRTV and use it as an engine to drive multiple distribution channels which rapidly accelerates branding and growth of the businesses that participate in this marketing model. We respect and applaud The Branding Foundry's faith in our DRTV expertise and we are thrilled to be partnering with such a cutting-edge company."
"We are delighted to work with Rick Cesari and his team at Cesari Direct on an official basis. DRTV is a critical component of our marketing model and we wanted to align with the best in the business. We are lucky that they are here in our own backyard," said Rowland Hanson, Chairman of The Branding Foundry speaking to the fact that Cesari Direct is located in Seattle, near Lake Union and The Branding Foundry in Kirkland. "The businesses seeking participation in our marketing model are already lining up because they see the powerful team that has assembled to execute these strategies. Cesari Direct will play a critical role in our processing of potential participants and we value that part of our relationship." Hanson said.
Cesari Direct has already begun a strategic growth initiative set forth by Rick Cesari, CEO and Founder of Cesari Direct to ensure they can handle the increased production workload given the business provided by The Branding Foundry. Several key personnel have been hired from business development executivesto additional media buying and administrative support staff. "I feel like we're on the verge of a Perfect Storm in a good way,"quipped Cesari from his corner office overlooking Lake Union, referring to the seemingly endless pipeline of companies that will be coming through his production company. "I'm excited and nervous, but ready to roll my sleeves up and dig in."
About Cesari Direct Founded in 1993, Cesari Direct (www.cesaridirect.com) is one of the countries leading direct response television advertising agencies. They produce both long and short form direct response television shows (infomercials) as well as provide media buying services, interactive website development, and campaign management for their clients. The namesake of the company, Rick Cesari, the active CEO, has long been considered a pioneer in the DRTV industry having created and produced more than 75 infomercials with such successes that include The Juiceman Juicer, the George Foreman Grill, the Sonicare Toothbrush, and OxiClean. Most recently Cesari and his team have been credited with reinvigorating the Rug Doctor brand with a wildly successful infomercial that sells Rug Doctor's carpet cleaning machines which until recently were only found as rentals in a network of 33,000 grocery stores.
About The Branding Foundry Established in January 2007 and based in Seattle, WA, The Branding Foundry (www.the brandingfoundry.com) is dedicated to making inventors' dreams a reality. The Branding Foundry carefully selects and screens products and services with the potential for mass-market appeal and provides the critical financial resources and marketing expertise to build awareness and pent up consumer demand. For products and services that are not directly funded by The Branding Foundry, the company provides an online clearinghouse called Venture2Show.com. This revolutionary service has the potential of reaching several hundred million buyers daily by virtue of its viral technology.
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Tim O'Brien
Cesari Direct
1414 Dexter Avenue North, Suite 300
Seattle, WA 98109
Office: 206.281.7975 x353
Mobile: 206.719.5317
Fax: 206.826.0200
