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Business Wire

Rodale Inc. and GoodTimes Entertainment announced today a multi-year exclusive deal for distribution rights to Rodale's newest line of branded video products, based on the company's popular fitness books and magazine brands. Rodale Inc. will develop and produce the videos with GoodTimes Entertainment, providing exclusive distribution rights.

The companies anticipate a minimum of six titles per year beginning with the June release of Iron Yoga - Bodysculpt Meets Power Yoga. The Iron Yoga DVD is a challenging, intense full-body workout utilizing "dumbbells" for upper-bodyweight training exercises while performing a series of power yoga poses for the lower body and core, and is based on the highly anticipated book by Ironman triathlete Anthony Carillo. The book and DVD will be released simultaneously.

This fall, a line of Prevention magazine-branded fitness videos will be released covering a range of different fitness topics. Other product lines are being explored for such Rodale magazine titles as Men's Health, Women's Health, Best Life and Runner's World. Additionally, videos and DVDs will be developed and produced around key Rodale book titles and authors.

"Rodale is well positioned to create bigger and broader strategic multimedia opportunities for our authors," said Donald Silvey, Senior Director, Strategy and Business Development, Rodale. "Packaging books with video products as well as with our own health and fitness brands such as Prevention and Men's Health, gives us the ability to tap into our in-house expertise and deliver content to our readers in many compelling ways."

According to Susan Haney, VP of Marketing of GoodTimes Entertainment, "The partnership is a perfect marriage of two companies that dominate the fitness category. GoodTimes is the market share leader in the fitness home entertainment arena while Rodale is the leading publisher of information on healthy, active lifestyles. Our goals are in perfect alignment and we anticipate great success from this partnership."

About GoodTimes Entertainment

GoodTimes Entertainment is a fully-integrated, diversified international multimedia entertainment organization. The company is a dominant leader in direct response and electronic retailing, as well as a major industry force in the home entertainment market. GoodTimes Entertainment develops, acquires and distributes products and programming including Rudolph The Red Nosed Reindeer, Felix The Cat, fitness sensations' Billy Blanks, Leslie Sansone and The Firm, inspirational product The Omega Code and Megiddo, and many other highly regarded brands.

About Rodale Inc.

With a mission to inspire and enable people to improve their lives and the world around them, Rodale leads the way as millions of people around the globe join the journey toward a more complete, more fulfilled, healthier, whole life. For more than 60 years Rodale has published authentic and credible information in a practical and hands-on way to help our readers put their passions into practice. Every month we reach more than 30 million people in 42 countries with a message of "You Can Do It" through magazines, books, web sites, integrated marketing solutions and international publishing agreements. Rodale's magazine properties, all veteran publications in their categories, include the global brands Prevention, Men's Health and Runner's World as well as Organic Style, Organic Gardening, Best Life, Backpacker, Bicycling and Mountain Bike. Rodale is the largest independent book publisher in America with a growing stable of international titles. Recent Rodale New York Times Bestsellers include The South Beach Diet, The South Beach Diet Cookbook, The Abs Diet, Pete Rose: My Prison Without Bars, Dr. Shapiro's Picture Perfect Weight Loss, and 8 Minutes in the Morning by Jorge Cruise.

Those interested in distributing the forthcoming videos should contact GoodTimes Entertainment at (800) 285-6920.