Backchannelmedia

Backchannelmedia

March 22: Direct response advertisers using Backchannelmedia's media planning and buying services will be able to generate custom campaign reports from STARS (Sales Tracking and Reporting Services) matched not only to campaign results, and ratios, but also by the demographic profile of each DMA (designated marketing area).

Demographic Profiles by DMA, by campaign results, available in STARS

Women

Women 18-34

Women 18-49

Men

Men 18-34

Men 18-49

Teens

Kids

Median Income - NEW 3-24-2005

Household Income - NEW 3-24-2005

Household Net Worth - NEW 3-24-2005

Retail Expenditure - NEW 3-24-2005

Homeownership - NEW 3-24-2005

Personal Care Products Expenditure - NEW 3-24-2005

Household Furnishings Expenditure - NEW 3-24-2005

Gifts Expenditure - NEW 3-24-2005

"As direct response companies mature they are increasingly looking for a greater depth of information in regards to their campaigns, media time expenditures, and into the habits of their customers," said Michael Kokernak, president of Backchannelmedia (www.backchannelmedia.com) a DRTV media planning and buying company located in Boston. "Understanding the the demographic drivers of the DRTV consumer on a product or offer basis is now available for the first time to many direct response marketers in easy to use simple web based campaign reporting."

Backchannelmedia anticipates releases additional demographic data for campaigns during 2nd quarter 2005 or when client demand warrants.

Backchannelmedia, founded in the year 2000 in Boston, is a direct response television media buying and planning company. Backchannelmedia believes that by leveraging the Internet the company can provide direct response advertisers, home shopping networks, and media outlets up to the minute accurate campaign results, full disclosure accounting information on demand, and accurate campaign reconciliations. Michael Kokernak, the president of Backchannelmedia, has dedicated the past 10 years to researching and writing about the future of direct response advertising and home shopping networks. Kokernak directs the internal technology resources of Backchannelmedia. He has carefully assembled and cultivated over the past six years highly-specialized technology partnerships that today span two continents.

The company, from administrative to technology, is disciplined in rapid application development (RAD), integration, and deployment. RAD allows Backchannelmedia to develop in parallel multiple application enhancements with its worldwide technology partners -- twenty-four hours a day -- with the internal technology staff tracking and scheduling the integrations so that we can bring best-in-class enhancements to DRTV marketing clients on an ongoing basis.

For additional information please visit the company web site at www.backchannelmedia.com or call 617.728.3626.