Backchannelmedia

Backchannelmedia

"A Treasure's Trove," a New Fairy Tale for All Ages, Spawns Nationwide Treasure Hunt for $1 Million in Jewels

April 6, 2005 Van Nuys, CA ......................Moulton Logistics Management (http://www.moultonlogistics.com), a leading national fulfillment company, has been selected by Treasure Trove, Inc. of Pound Ridge, NY, to handle fulfillment for A Treasure's Trove, an enchanting, classic fairy tale written and brilliantly illustrated by Michael Stadther, for parents and children of all ages. The book forms the basis of a nationwide treasure hunt for $1 million in magnificent jewels, for cleverly hidden in the book's pages are clues leading to the treasure -- 12 one-of-a kind jewels, with a combined value of over $1 million. They are similar to the 12 crystallized Forest Creatures featured in the fairy tale about twelve forest creatures whose mates disappear after being crystallized by a dark dust that falls every evening.

Stadther says that, besides the book's wonderful story line, the hunt will provide adventure, fun and opportunity for everyone. "It is accessible and a learning experience, one that encourages puzzle-solving, reading, and exploring." The book has ranked #2 on the New York Times Best Seller List (Children's paperbacks) for the last 10 weeks, and is on virtually every bestseller list in the nation. On March 21, the book was ranked #1 by Publisher's Weekly in the category of Children's Picture Books. Stadther is appearing around the country on a successful media tour and at standing-room only book-signings and readings at schools, bookstores, and museums. Besides news stories in such outlets as The New York Times, USA Today, The Associated Press, People Magazine, CNN and the TODAY Show, Mr. Stadther was one of eight authors invited to read from A Treasure's Trove at the annual Easter Egg Roll at the White House.

Treasure's Trove Treasure Hunt Kits are sold online through the Treasure's Trove Web site at www.atreasurestrove.com. The kit retails for $29.95 plus shipping. It consists of the Treasure's Trove softcover book, A Treasure's Trove Puzzle Book Companion, an audio book (2 CDs), and 4 printed illustrations. A small "Pook," a cuddly plush toy, is an additional $3.95 when purchased with the kit, while supplies last. The hard cover and soft cover Treasure's Trove books, the Puzzle Book Companion and the audio CD are also sold at Barnes & Noble, Border's and other bookstores, as well as at exhibition venues. Large and small Pooks and the printed illustrations are only available through the Treasure's Trove Web site. The treasure hunt will last until December 31, 2007, when the locations of any unfound treasures will be revealed. Fulfillment for the Treasure Trove kit is being handled by Moulton Logistics. "Moulton came very highly recommended to us," says Helen Demetrios, Treasure Trove's COO. "They were characterized as a well-established and dependable organization, a sophisticated call center and a highly detailed reporting system. " ###