Backchannelmedia
(Seattle, Wash.) â" March 27 - Cesari Direct, a full service direct response television (DRTV) advertising agency based in Seattle, received a coveted Zephyr Award for its Rug Doctor Mighty Pro DRTV campaign. The Zephyr Awards are a unique advertising creative competition, in which judging is based on the overall persuasive power of the work. A Zephyr Award honors advertising that rises above the competition and clutter, and makes a clear, powerful case for its product. âWe are thrilled to receive our first ever Zephyr Award for our Rug Doctor Mighty Pro DRTV Campaign,â said Rick Cesari, Cesari Direct Founder and CEO, âThe unique judging criteria of The Zephyr Awards posed a unique challenge to the advertising community and after receiving this award, I could not be more proud of our production team for their outstanding work.â
About Cesari Direct Founded in 1993, Cesari Direct (www.cesaridirect.com <http://www.cesaridirect.com/> ) is one of the countryâs leading direct response television advertising agencies. It produces both long and short form direct response television shows (infomercials) as well as provide media buying services, interactive website development, and campaign management for its clients. The namesake of the company, Rick Cesari, the active CEO, has long been considered a pioneer in the DRTV industry having created and produced more than 75 infomercials with such successes such as: The Juiceman Juicer, the George Foreman Grill, the Sonicare Toothbrush, and OxiClean. Most recently Cesari and his team have been credited with reinvigorating the Rug Doctor brand with a successful infomercial that sells Rug Doctorâs carpet cleaning machines, which until recently were only found as rental units in a network of 33,000 grocery stores.
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Tim O'Brien Cesari Direct 1414 Dexter Avenue North, Suite 300 Seattle, WA 98109 Office: 206.281.7975 x353 Mobile: 206.719.5317 Fax: 206.826.0200 www.cesaridirect.com <http://www.cesaridirect.com>
