Backchannelmedia

Business Wire

Pet Ecology Brands, Inc. (OTC:PECB.PK) announced today that it has signed an agreement with Centale, Inc. to implement Centale's web-based communications platform, Catalyst EV(TM) ("The Desktop Communicator"), enhancing Pet Ecology's outreach to shareholders and potential investors, while establishing a solid foundation for its online product distribution and brand advertising.

Stressing the revenue benefits of the Desktop Communicator, Michael Poggi, Senior Communications Director of Centale, Inc., says, "We are pleased to have been selected by Pet Ecology to provide the company with the next generation communication technology, 'The Desktop Communicator', to reinforce their brand positioning to the desktop and provide their customers with a consistently positive experience."

"We are excited to work with Centale and the opportunities presented by their innovative marketing and communication technology," says Jane Lorenzen, Vice President of Pet Ecology Brands, Inc. "The Desktop Communicator will be used to enhance our investor communications, as well as product branding, direct-to-consumer communications, and online distribution. We are pleased that our reputation has enabled us to access this marketing and communications tool designed for Fortune 500 companies, and expect to implement the Desktop Communicator by mid-April 2005."

The system provided by Centale will become a significant part of a direct-to-consumer sales campaign, and will be run in conjunction with print, TV and Internet advertising. Ralph Steckel, President of Pet Ecology, stated: "We are preparing a major brand building campaign that is designed to make our products recognizable by the consumer whether they order directly from our website or through their favorite retailer or vet."

About Pet Ecology Brands, Inc.

Pet Ecology Brands, Inc. (www.petecology.com) a Texas corporation, has been developing and manufacturing unique and patented products for pets that are environmentally and technologically advanced, earth-friendly and safe, since 1996, and has recently begun implementing its national and international sales and marketing campaign.

Pet Ecology's revolutionary globally patented cat litter destroys urine odor, clumps, and is biodegradable. The litter is lightweight (2.5lbs and works like 17.5lbs of clay/sand based products), and is 100% flushable and safe for septic systems. It is completely safe for cats and our environment because it does not contain any sodium bentonite or silica dust, as used in competing brands. The design helps to protect the landfills, and yet does everything that clay litters do...and more. It has the ability to indicate certain diseases commonly occurring in cats. The technique used is similar to that found in the application of pH indicator analysis found in Merck's Veterinarian Manual, with the essential ingredients comprising part of the litter mix. However, this litter not only warns of possible illness, but also indicates how far along the illness may be by the color the litter changes to, thereby providing the pet owner significant additional benefits and an early warning system concerning the cat's health.

About Centale, Inc.

Centale has over 25 years of combined Direct Response, Sales and Marketing experience, technology development experience, and is supported by a software development team of over 100 programmers. Centale's primary service is its communication platform, The Desktop Communicator, which is built on the premise that the ability to communicate is paramount, whether a company is looking to influence decisions, market products or "pitch" a new investor. Centale's communication platform makes it easy and efficient. www.centale.com

SAFE HARBOR STATEMENT

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements, other than the statements of historical facts may be deemed to contain forward-looking statements with respect to events, the occurrence of which involves risk and uncertainties, including, without limitation, demand and competition for the company's products and services, the availability to the company of adequate financing to support its anticipated activities, the ability of the company to generate cash flow from operations and the ability of the company to manage its operations.