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hawthorne direct Wins Gold, Silver and Honors Awards from the 2006 Galaxy Awards Competition

Fairfield, Iowa - hawthorne direct, the direct response TV advertising agency, recently received notification from the 2006 Galaxy Awards Competition of winning the Gold Award for the DRTV commercial "Relax, It's a Lawn-Boy," the Silver Award for the "OxiClean" Detergent Toss-N-Go(" Long-Form and the Honors Award for the "Wagner Roll-N-Go Power Roller" Infomercial.

"The Galaxy Awards clearly recognizes the effectiveness of our material meeting our objectives, the effectiveness of communication towards the target audience and the use of creative and original solutions. Our team at hawthorne direct appreciates the acknowledgement for our messaging," said Timothy R. Hawthorne, founder, chairman and executive creative director of hawthorne direct.

"Relax, It's a Lawn-Boy" DRTV Commercial Description:

Creative and production for the 60- and 120-second spots, Relax, It's a Lawn-Boy, was handled by hawthorne direct. The DRTV commercials offer consumers the ultimate mowing machine by Lawn-Boy that customizes to the height and speed of the user. Lawn-Boy offers to DRTV consumers a $30.00 rebate, a two-year No Worry warranty and a durable all-weather cover valued at $30.00. The Lawn-Boy commercial introduced an easier way to mow with the ultimate mowing machine. It features the powerful Easy Start Engine and the Push and Sens-a-Speed(tm) Self-Propel System with no handles to squeeze or levers to push. It automatically senses and adjusts the mower to the user's speed. Its patented sliding action handle moves in and out as the user moves naturally, signaling walking-speed changes that instantly and automatically slow down or speed up the mower to match the user's pace. The SimpleSet adjustable handle with a soft comfort grip moves up and down to match the user's height. This all means the mower is essentially personalized for the particular user whether short or tall, with short strides or long strides. The mower customizes to fit the user. The Lawn-Boy features and Easy Lift Bag that quickly lifts with one hand and drops directly in place. The Quick Start Lever affords fast and easy storage. The Lawn-Boy may be stored upright or folded flat.

"OxiClean" Detergent Toss-N-Go( Ball" Infomercial Description:

The objective was to launch and sell the OxiClean" Detergent Toss-N-Go( Ball through numerous demonstrations of its features and benefits in an Infomercial. The concept was to change the way consumers do laundry by dropping the OxiClean" Detergent Toss-N-Go( Ball in the washer and leaving it there for up to 30 loads. No more hassles of measuring, pouring or soapy residue; just toss and go. The target audience was women 25 and over.

Just toss a Toss-N-Go( Ball into your washing machine and turn on your wash. It's that simple. When you're ready to do another load, the Toss-N-Go( Ball will be ready, too. Drop it in once, and you're done for up to a month of laundry.

The secret to the Toss-N-Go( Ball is a patented time-release technology that delivers the same high-performance oxygenated cleaning power that you've come to expect from OxiClean". That's why the Toss-N-Go( Ball cleans continuously, from start to finish. It rinses away clean, too, so your laundry always comes out spotless, bright, and smelling great. The Toss-N-Go( Ball works great in both standard top-loading washing machines and heavy-duty front loaders. It's a unique solution to a common problem.

"Wagner Roll-N-Go Power Roller" Infomercial Description:

A 30-minute direct response commercial was chosen as the vehicle that would effectively demonstrate the ease of use of the Roll-N-Go Power Roller. The Roll-N-Go has a wide range of applications and boast definite advantages over the traditional way of rolling on paint. The DRTV commercial's objectives include attracting new male and female consumers and driving retail sales, and liquidating a substantial portion of the DRTV media buy cost via direct-to-consumer sales.

The 17th annual GALAXY Awards celebrates the best in international marketing communications. The awards honor excellence from small, mid-sized and large organizations alike and peers in the profession judge the competition. Serving as the distinguished judges were over 55 industry leaders, from eighteen agencies and corporations around the world. The judges recognize innovation and reward entries that shine by transcending their resources. Award winners' entries increase consumer awareness, change public attitudes and the bottom line. The GALAXY Award symbolizes the assembly of numerous disciplines that create marketing excellence. GALAXY award recipients are recognized for their great work that means growing brand awareness and increased sales.

hawthorne direct is a full-service direct response advertising agency, specializing in creative and production, Long- and Short-Form media buying, telemarketing/fulfillment management and integrated marketing. hawthorne is celebrating 20 years of excellence in direct response television. The agency is a founding member of the Electronic Retailing Association (ERA) and valued member of the Direct Marketing Association (DMA) and the DMA Broadcast Council.

For more information about hawthorne direct please see: www.hawthornedirect.com