Backchannelmedia

MARKET WIRE

The Children's Internet, Inc. (OTCBB: CITCE), marketers of the award-winning service ranked by PC Magazine as Editors' Choice and voted #1 in the category of "Kids' Browsers and Services" beating AOL, MSN and EarthLink, announced today that it has achieved a major milestone by commencing the first media test of its Infomercial and airing it on television stations from California to New York.

The Company also announced that the product is now available as a free download at: www.TheChildrensInternet.com to individuals for personal use. The downloadable version was released as part of its marketing plan to increase distribution opportunities and to coincide with the infomercial launch. Users simply click on "Order Now" and can download the installation software from the Internet for a free 30-day trial. Moreover, as part of the Company's launch, they just added new senior management, Mr. Tim Turner as Director of Operations and Finance, who has extensive experience ranging from Fortune 100 companies to start-ups.

Success Breeds Success!

Mr. Nasser Hamedani, the creator of The Children's Internet(R) is getting back to his roots by applying his winning marketing strategies from his past, multi-million dollar success story of SyberVision and revving up those engines again to help launch The Children's Internet(R). Back in the early 1980s, he took a training theory based on research done at Stanford University and created an entire line of self-improvement products becoming the national leader in Expert Learning Technologies.

Mr. Hamedani, the former Chairman and Co-Founder of SyberVision took an unknown concept of "neuromuscular training" and "visualization" and turned it into powerful training programs that improved many facets of everyday life. His program etched a blueprint of perfection in your body and mind, turning images you see into ideal performance. The avid golfer's game could be improved with the expert teachings of "Mr. 59" Al Geiberger, Bobby Jones or Jack Nicklaus. Passionate tennis players could perfect their backhand with the expertise of Chris Everet or Stan Smith. Neuromuscular training translated from sports to home and business with such Platinum bestsellers like "The Neuropsychology of Achievement and Self-Discipline" and "The Neuropsychology of Weight Control." SyberVision created over 100 original products and with his fierce emphasis on customer retention they grew their customer base to over 1.25 million repeat buying customers. His groundbreaking marketing tactics grew SyberVision into a $100 million dollar company and in the process he established himself as the "Father of the Infomerical."

Today Mr. Hamedani, Chairman of Two Dog Net Inc., the creators of The Children's Internet(R), is applying those winning marketing strategies to launch The Children's Internet. He says, "The respect and trust I established in the industry goes a long way toward forging the kind of strategic partnerships to make The Children's Internet successful."

Hamedani has the vision, skills and spirit to make this product launch another huge winner in the industry and achieve the highest levels of success. "Infomercials are more than just long commercials. They require a sophisticated approach that generates an immediate response for sales, builds brand awareness and creates excitement. I have experienced first-hand how a successful Infomercial campaign can introduce a product to the marketplace while synergistically supporting all of the other sales and marketing initiatives," said Mr. Hamedani.

Express Media, a multi-million dollar, full-service advertising agency that specializes in purchasing broadcast television airtime for direct response advertising, is managing the distribution of the Company's television Infomercial. They are one of the highest ranking media buying companies in the industry.

Nothing is as Powerful as an Idea Whose Time has Come

Bruce Bodlak, CEO of Express Media said, "The idea of having a chance to work with The Children's Internet is very rewarding. This service is truly a unique and safe place for kids to have fun, learn and be creative on the Internet. I am personally excited about this venture because I have children and I see how much they love using the service! All parents need to stand up these days and fight back for our children's safety. This product does just that while allowing parents to be at ease knowing that their kids are SAFE from predators and yet can have fun being kids! The Company's effort to keep children safe online is something I am proud to be involved with."

On March 22, 2007 Senior U.S. District Judge Lowell Reed Jr. blocked the 1998 Child Online Protection Act designed to keep pornography away from children on the Internet, striking down the measure on free-speech grounds. "It's time for Parents to understand that they cannot depend on the government to protect their children from online pornography and predators," Ms. Sholeh Hamedani, Chief Executive Officer of The Children's Internet, Inc. said. "It's up to private enterprise to deliver the solution and that's exactly what we did! In 1996 we had the concept that in order to protect kids online we would essentially have to develop a brand new and separate internet created just for kids and that is what we set out to do. After nine years of developing the proprietary SafeZone Technology(R) and investing millions of dollars to create our revolutionary secure online community, The Children's Internet(R) was born. Our multiple award-winning service empowers children and parents giving them a world without worry."

Tyler Wheeler, Chief Software Architect, said, "The Infomercial media test is allowing the Company to gather invaluable marketing data, create brand awareness, add subscribers, and many other ancillary benefits. For example, the unique visitors hitting our website has increased by 1000%. Additionally, the media test is permitting us to check our operations including our telemarketing call center, our credit card billing system, shipping and all other aspects of product fulfillment. I am pleased to report that all systems are running smoothly and we can handle our expected roll-out. We are ready!"

Ms. Hamedani continued, "I believe that the Infomercial campaign will also open doors to other distribution opportunities for The Children's Internet(R). We are currently analyzing the marketing data and expect to continue with our media test for the next three months. During this time we also anticipate producing a one-minute direct response spot and a new 30-minute Infomercial with a celebrity host."

Awards:

The Children's Internet(R) was recently declared winner of Outstanding Products of 2006 by iParenting Media Awards in the software category.

The Children's Internet(R) in September 2006 received the coveted National Parenting Center's Seal of Approval!

The Children's Internet(R) was ranked by PC Magazine as Editors' Choice in the category of "Kids' Browsers and Services" and declared the winner, rated #1 over AOL, MSN and EarthLink.

About The Children's Internet, Inc.:

The Children's Internet, Inc., http://www.thechildrensinternet.com is the exclusive marketer and distributor of The Children's Internet(R) membership based service created just for kids. The Children's Internet is the most comprehensive, secure Internet service and "educational super portal" for children, pre-school to junior high, providing them with SAFE, real time access to the World Wide Web; access to millions of the best pre-selected, pre-approved educational and entertaining web pages accessed through its own kid-friendly search engine.

The Children's Internet provides kids with the tools they need to succeed in life; a rich array of easy to use applications, including secure e-mail, search engine, homework help, games, news, learning activities and virtually limitless educational resources all within its safe, protected online community! The product is not simply a filtering, or monitoring product that studies have found fails 1 out of 5 times. It's totally unique as compared to all other services because it is protected by the proprietary, patent pending security software, SafeZone Technology(R), which locks down the desktop as it offers unprecedented security against Internet predators and crude, inappropriate content while giving kids a sense of freedom and gives parents total peace of mind!

FORWARD-LOOKING STATEMENTS

This release contains statements that constitute forward-looking statements. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of the Company, its directors or its officers with respect to the Company and its present and planned business and operations. The words "may," "would," "will," "expect," "estimate," "anticipate," "believe," "intend," and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company's and management's ability to control and that actual results may differ materially from those discussed in the forward-looking statements as a result of various factors. All information in this release is as of the date of this release. The Company undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the Company's expectations.

 Contact: Investor Relations: ir@tcimail.net">ir@tcimail.net Phone: (925)737-0144 Fax: (925) 737-0224  

SOURCE: Children's Internet, Inc.