Backchannelmedia

Business Wire

Bazaarvoice, an innovator in helping brands use online word of mouth to build their businesses, today announced that QVC has launched customer ratings and reviews from Bazaarvoice on QVC.com. QVC, Inc. is one of the largest multimedia retailers in the world, with annual revenue of more than $7 billion.

"We are committed to delivering our customers an interactive multi-channel shopping experience that brings the products alive and engages our shopping community in a way that no other retailer can," said Bob Myers, SVP, QVC.com. "Ratings and reviews allow our community to connect and share information, similar to an offline environment. QVC customers have the chance to add another social element to their interaction with our brand, and we are pleased to see the tremendous popularity of reviews."

QVC, which reaches more than 160 million homes worldwide, provides customers with thousands of the most innovative and contemporary beauty, fashion, jewelry, and home products. The company provides many community forums where shoppers can connect and share experiences. Working with Bazaarvoice, QVC has been able to quickly tap the power of this existing community to build a network of its most influential customers on QVC.com. An exceptionally high level of community involvement and response has resulted in QVC.com posting the largest daily review volume of any Bazaarvoice client to date during its first week of "soft launch".

Bazaarvoice provides a risk-free way to incorporate ratings and reviews into the eCommerce experience through the industry's most customizable technology, meticulous content moderation, and seamless integration with over 30 leading eCommerce partners. Bazaarvoice amplifies the business impact of ratings and reviews through advanced analytics and branded content syndication to the world's largest comparison shopping sites, increasing search engine visibility and improving overall conversion rates. The solution delivers retail clients:

Completely Customizable Implementation: A fully customizable white label solution that blends seamlessly with the retailer's brand, customer authentication, and user experience. Plus, custom integration available with over 30 eCommerce leaders in site search and navigation, email marketing, Web analytics, and personalization and recommendations.

Industry's Most Advanced Analytics: Actionable analysis of customer review content and trends drives greater impact from word of mouth.

Dedicated Client Services: Personalized account management and support, and on-going sharing of new promotional techniques and best practices.

Open Syndication Platform: Extending the business impact of customer-to-customer conversations by leveraging review content beyond the web site to attract new customers.

"The largest retailers in the world are embracing Bazaarvoice for strategic ratings and reviews that impact marketing, merchandising, and sales," said Brett Hurt, founder and CEO of Bazaarvoice. "Bazaarvoice is very excited to help QVC further engage its extraordinarily loyal customer base to increase sales, attract new customers, and continue to improve customer satisfaction and loyalty."

About QVC

QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA), is one of the largest multimedia retailers in the world, with annual revenue of more than $7 billion. QVC is committed to providing customers with thousands of the most innovative and contemporary beauty, fashion, jewelry, and home products. Its programming is distributed to more than 160 million homes worldwide. The company's website, QVC.com, is ranked among the top general merchant Internet sites. With subsidiaries in the United Kingdom, Germany, and Japan, West Chester, PA-based QVC has shipped more than a billion packages in its 20-year history.

About Bazaarvoice

Based in Austin, Texas, Bazaarvoice offers outsourced technology, community management services, analytics, and syndication to encourage and harness word of mouth marketing, and bring it closer to a company's brand and customer experience. The company's flagship hosted and fully managed customer ratings and review service allows businesses to enable, encourage, and analyze customer ratings and reviews on their website. With Bazaarvoice, companies can empower their customers to share honest opinions and influence each other to make more informed and rewarding purchase decisions. Clients like Bass Pro Shops, CompUSA, Overstock.com, Macy's, and PETCO benefit from a credible and reliable customer-to-customer community, without having to delve into complex IT work or the laborious process of community management. Bazaarvoice was named Marketing Innovation of the Year in the 2006 ClickZ Marketing Excellence Awards and received a "Red Herring 100 North America" award by Red Herring magazine. For more information, please visit the company's website at www.bazaarvoice.com or email info@bazaarvoice.com.