Backchannelmedia

Business Wire

Petry Media Corporation ("PMC"), a leader in the nation's $8 billion spot television advertising market, today announced that it has hired Stephanie Hart as West Coast Regional Sales Director for its interactive advertising sales division, Digerati iSales. Digerati iSales leverages a network of broadcast websites through which advertisers can reach the consumers they seek to target. Ms. Hart will be located in Los Angeles and will sell Internet advertising for the network on a national platform. Digerati iSales' proprietary sales and management system seamlessly links the advertiser, the website and agency providing an effective method of capturing national digital advertising dollars. PMC is currently the only major representative firm to leverage its 76 years of media sales expertise to offer a comprehensive multi-platform advertising sales solutions to its clients, providing them with new and enhanced revenue streams.

Julie Holmberg, Executive Vice President of Petry Media commented, "We are very pleased to have Stephanie join the Digerati team. Stephanie is a true digital media advertising pioneer. She has significant experience in digital media advertising and revenue generation, as well as integrated cross platform marketing and production solutions. She has successfully leveraged the growth of the new media market and demonstrated an understanding and ability to create viable revenue streams with a track record of growing multiple brands."

Ms. Hart said, "Digerati iSales offers clients the opportunity to be a part of a network which will help them attract the national advertising they might not be able to attract on their own. Selling this network of highly attractive broadcast websites to advertisers looking to access a motivated and affluent audience, and growing and expanding the business off this platform is what makes this opportunity so exciting."

Ms. Hart joins Digerati iSales from the interactive consulting firm, Interactive Group where she was Director of Sales, Digital Media. While there she specialized in digital and cross platform advertising sales, business development and creating marketing solutions for entertainment and technology companies. Prior to that Ms. Hart was the Director of Sales, Interactive Media with CMP Media, LLC, for six years. In this role, she spearheaded sales and marketing strategies that leveraged the company's premier brands and led the digital division to profitability in record time. Ms. Hart developed and sold new digital distribution advertising platforms and created innovative sales and brand strategies across multiple technology markets such as gaming, IT, software, healthcare, engineering and financial services.

Ms. Hart was also with Education News and Entertainment Network (ENEN), the leading provider of business-to-business new media and demand creation services, a subsidiary of Marshall Industries. As Director of Sales and Business Development, Digital Media she led sales for the new media advertising business including launching and selling advertising sponsorships for Internet VOD news programs. Ms. Hart started her new media sales career in 1994 as the Vice President of Sales for WEBS-R-US where she led the development of sales, marketing and product strategies for companies that were leveraging the emerging Internet technology at the time.

Ms. Hart holds a Master of Arts in Communications and a Bachelor of Arts degree in Education and Business from California State University, Northridge.

About Petry Media Corporation: Petry Media Corporation provides corporate infrastructure and advisory services to its four operating divisions, Blair Television, Petry Television, Petry International and Digerati iSales. Blair Television and Petry Television are television station representative companies that provide a full range of ad sales and support services including research, programming, creative services, and information services to their more than 300 client television stations. Established in 2007, Digerati iSales sells Internet advertising for media properties. Petry Media is privately owned by Patriarch Partners LLC, the New York based investment and asset management firm, and company management. Additional company information can be found at www.petrymedia.com