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ARCHDALE, N.C., May 9 /PRNewswire-FirstCall/ -- Sealy Corporation (NYSE: ZZ), the largest bedding manufacturer in the world, announced today that as part of the previously announced North American strategy, it is aligning its domestic sales regions with its manufacturing regions to better serve its customers.
The company is also implementing cross-functional management teams to enhance performance and provide a team-based service approach to improve responsiveness to customers. The goal is to optimize the Company's structure in order to best serve its customers from a product supply, marketing and sales perspective. In addition, the decision-making process will now occur closer to the customer, allowing for faster decisions, a quicker turnaround, and better customer service.
"This realignment is part of the ongoing optimization of our North American division as we leverage best practices across regions," said Larry Rogers, President of the North American division. "By enabling our salespeople to spend more time with the customers and allowing decisions to be made closer to the customer, we can be more responsive to our customers' needs and capture market specific opportunities. The new structure allows us to be more efficient, more competitive and more nimble as we continue to successfully compete in an aggressive marketplace."
About Sealy
Sealy is the largest bedding manufacturer in the world with sales of approximately $1.6 billion in 2006. The company manufactures and markets a broad range of mattresses and foundations under the Sealy(R), Sealy Posturepedic(R), Stearns & Foster(R), and Bassett(R) brands. Sealy operates 26 plants in North America, and has the largest market share and highest consumer awareness of any bedding brand on the continent. In the United States, Sealy sells its products to 2,900 customers with more than 7,000 retail outlets. Sealy is also a leading supplier to the hospitality industry. For more information, please visit http://www.sealy.com.
This document contains forward-looking statements within the meaning of the safe harbor provisions of the Securities Litigation Reform Act of 1995. Terms such as "expect," "believe," "continue," and "grow," as well as similar comments, are forward-looking in nature. Although the Company believes its growth plans are based upon reasonable assumptions, it can give no assurances that such expectations can be attained. Factors that could cause actual results to differ materially from the Company's expectations include: general business and economic conditions, competitive factors, raw materials purchasing, and fluctuations in demand. Please refer to the Company's Securities and Exchange Commission filings for further information.
SOURCE Sealy Corporation
