Backchannelmedia

Backchannelmedia

PORTLAND, Ore., May 7 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT) today announced 6 new network groups as subscribers to its OnDemand Essentials(TM) VOD measurement system. Multi-year deals have been signed with each of the network groups representing 17 On Demand network offerings.

With the addition of these 17 on demand networks, Rentrak's roster of content provider subscribers now totals more than 66 subscribers including studios, cable and broadcast networks and on demand-only networks of all content types, which offer transactional on demand, subscription on demand, free on demand and real time encoding.

"With on demand programming continuing to experience substantial growth in all categories, content providers are increasingly interested in experimenting and expanding their offerings and therefore need daily access to their performance data," stated Carol Hinnant, Vice President of Business Development for the OnDemand Essentials Suite of Services. At Rentrak, we firmly believe that access to and the ability to analyze usage data at the census level and in the aggregate across MSOs is the key ingredient necessary for content providers to develop strong revenue generating business plans for this platform.

"Rentrak's OnDemand reporting system allows us to bring the best available measurement and results to our distributors in real time," said Rebecca Glashow, vice president, new media distribution, affiliate sales and marketing, Discovery Communications. "As a leader in the VOD space, Discovery is committed to delivering the highest standard of quality for our services, and with access to timely and relevant data, we can continually innovate and develop our VOD offering."

Current Rentrak customer HBO continues to use OnDemand Essentials to leverage analytical information derived from the system to enhance its on demand operations. According to Rishi Malhotra, director of Video On Demand at HBO, "Rentrak's On Demand Essentials has proven incredibly valuable for our SVOD product suite. We are able to measure the results of HBO On Demand/Cinemax On Demand marketing strategies and drive product refinements based upon usage intelligence. In addition, the entire Rentrak team is a pleasure to work with and have been great partners to us."

"It is essential for any programmer to know what viewers are watching in as much detail as possible," said Rabbi Mark S. Golub, President & CEO of Shalom TV. "Rentrak is an invaluable aid to our business as Shalom TV is a brand new SVOD service and they're wonderful people to work with as well!"

Rentrak has established itself as the leading source for census level performance data for the on demand platform. In 2006, Rentrak processed nearly 2.2 billion orders for on demand programming, allowing content provider subscribers to analyze their offerings performance down to the frequency of use at the set top box level.

Atlantic Broadband, Armstrong, Bresnan, Cablevision, Charter, Comcast, Elijay Telephone Inc., Insight Communications, Service Electric Cablevision, Suddenlink, Verizon FiOS and WOW have partnered with Rentrak to provide on demand content measurement and analytical information.

About OnDemand Essentials(TM)

OnDemand Essentials, a service of Rentrak's Advanced Media & Information Division, provides cable operators, content providers (including broadcast/cable networks, studios) and advertisers with a transactional tracking and reporting system to view and analyze on-demand content. The product is an extension of Rentrak's Essentials suite of business intelligence products customized for the entertainment industry. OnDemand Essentials clients have password protected, near real-time, web browser-based 24x7access to on demand consumer usage data at various access levels based on business and privacy rules. A sophisticated toolset aggregates and reports data across multiple vendors in one easy to use report system. Clients using the OnDemand Essentials system are able to instantly analyze and interpret their own business data to identify trends, program and promote more effectively by identifying trends, as well as track their performance against the broader business sector in which they operate.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail, advertising and manufacturing industries. The company's Entertainment Essentials(TM) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near- real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate Web site at http://www.rentrak.com.

Contacts: Sallie Olmsted/Amanda Bartz

Rentrak Corporation

310/854-8124/8151

SOURCE Rentrak Corporation