Backchannelmedia

Business Wire

The National Cable and Telecommunications Association (NCTA) today announced the launch of a multi-year, $200 million campaign to educate consumers about the transition to digital television (DTV). The campaign will involve public service announcements and other educational tools to help inform consumers about the benefits of the DTV transition and how to enjoy digital television today. The following statement can be attributed to Gary Shapiro, President and CEO of the Consumer Electronics Association (CEA®):

"The nation's transition to digital television, the most vital technological development of this decade, is underway and on schedule. We applaud the cable industry's impressive new consumer education initiative. We are proud to partner with our cable friends, through the DTV Transition Coalition and CEA's own extensive education efforts, to ensure that all Americans have the necessary information about the DTV transition. We are particularly pleased that our cable partners are starting this campaign today. We also look forward to working with our broadcast partners when they begin utilizing their valuable airwaves to inform consumers about the transition."

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $148 billion U.S. consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 2,100 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, digital imaging, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. CEA's resources are available online at www.CE.org, the definitive source for information about the consumer electronics industry.

CEA also sponsors and manages the International CES -- Where Entertainment, Technology and Business Converge. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

UPCOMING EVENTS

-- CEA Industry Forum October 15-17, 2007, San Diego, CA

-- Digital Hollywood Fall October 29-November 1, 2007, Hollywood, CA

-- EHX Fall 2007 November 6-9, 2007, Long Beach, CA

-- Future of Television Forum November 8-9, 2007, New York, NY

-- CES New York Press Preview Featuring CES Unveiled @ NY November 13, 2007, New York, NY

-- CONNECTIONS(TM) Europe: Strategies for Digital Living Markets December 4-6, 2007, Berlin, Germany

-- CES Unveiled: The Official Press Event of the International CES January 5, 2008, Las Vegas, NV

-- 2008 International CES January 7-10, 2008, Las Vegas, NV

-- Digital Music Forum East February 26-27, 2008, New York, NY

-- EHX Spring 2008 March 11-15, 2008, Orlando, FL

-- 2008 PARA Conference March 12-14, 2008, Orlando, FL

-- Digital Patriots Dinner April 2, 2008, Washington, DC

-- CEA Washington Forum April 2-4, 2008, Washington, DC

-- International CES/Hometech May 25-27, 2008, Dubai, UAE

-- SINOCES 2008 July 10-13, 2008, Qingdao, China