Backchannelmedia

Backchannelmedia

Recognized for Creating New Business Opportunities in High-Growth Markets through Game-Changing Technology BOSTON, Mass. April 1, 2008 - Backchannelmedia Inc., a Boston-based digital television ad serving and response capture company, today announced that it has been chosen by AlwaysOn as one of the Northeast 100 Top Private Companies. The first-annual Northeast 100 list was compiled by the AlwaysOn editorial panel. In order to be eligible for the list, companies in the Northeastern United States had to be creating new business opportunities in high-growth markets, demonstrating significant market traction and pursuing game-changing technology in a key sector. AlwaysOn received hundreds of nominations for this year's list. Backchannelmedia and the Northeast 100 Top Companies for 2008 will be honored at the AlwaysOn Venture Summit East to be held April 7 - April 9, 2008, at the Four Seasons Hotel in Boston, MA. Venture Summit East a two-day gathering that highlights the significant economic, political and technology trends impacting the global growth investor. Venture Summit East features the most influential institutional investors, venture capitalists, corporate buyers, investment bankers and research analysts in the Eastern US in keynote presentations and panel debates. The idea behind the Northeast 100 companies list is to identify the most promising entrepreneurial opportunities and investments in the Northeast region's technology industry. "For the first annual elite Northeast 100 list we surveyed more than 500 venture investors, investment bankers, and technology insiders, who nominated hundreds of companies to determine the Northeast 100 winners," said Tony Perkins, Founder and Editor, AlwaysOn Network. "Each of the Northeast 100 winners had to demonstrate leadership among their peers in the following areas: innovation, market opportunity, commercialization, media buzz, and stakeholder value creation. We congratulate them all on this great honor!" Backchannelmedia's TV click-through to the Internet solution merges the direct marketing, Internet advertising and TV advertising industries into one platform driven by actual television viewer response results. It allows TV advertisers, broadcasters and other TV content distributors such as cable and satellite operators to measure viewer engagement using the power of the Internet in real time. This is accomplished by inserting bookmarkable elements into commercial spots and in-programming and providing the viewer with the ability to forward them to a customizable portal on the Internet. From that portal, the TV viewer can be directly linked from TV to a deeper branded experience on the Internet. "This is an exciting time for the TV advertising industry, and we expect TV ad revenue growth to accelerate through the use of our solution," said Daniel Hassan, co-CEO, Backchannelmedia. "The DTV transition will dispel any of the questions from the advertising community surrounding whether television will remain the entertainment medium of choice for America. Backchannelmedia is bringing the best aspects of interactive advertising - addressability and accountability - to the TV platform. It is an honor to see our market leadership and innovation recognized by AlwaysOn." About The AlwaysOn Venture Summit East Venture Summit East is a two-day gathering that highlights the significant economic, political and technology trends impacting the global growth investor. Venture Summit East features the most influential institutional investors, venture capitalists, corporate buyers, investment bankers and research analysts in the Eastern US in keynote presentations and panel debates. The goal of Venture Summit East is to match growth-company buyers and sellers and identify the most promising innovation-driven, growth investment opportunities. About Backchannelmedia Inc. Boston-based Backchannelmedia Inc. (www.backchannelmedia.com) was founded in 2000 with the belief that television advertising should become accountable. Backchannelmedia has created an interactive TV advertising model that provides better targeting and immediate consumer feedback to a message. Both make TV a far more attractive selling tool. Backchannelmedia's opt-in solution, which respondents value as a more convenient means of accessing information, answers consumers concerns for increased online privacy by extending controls to the consumer for the television experience. Backchannelmedia's patent pending opt-in approach to video and advertising delivery can be deployed in consumer electronics equipment, television sets, over the air receivers, cable head-ends, switched digital video and network DVR technologies, direct broadcast providers, as well as a multitude of devices and delivery providers, thus providing advertisers and content companies with a rich experience mirroring the current video distribution eco-system of the United States. Backchannelmedia Research (http://research.backchannelmedia.com/) is the first generation "TV click to the web" media buying and analyzing software application and it currently offers media planners the most comprehensive, free Web-based planning tool available today with approximately 450,000 monthly visitors accessing over 1.5 Million pages of television research on a monthly basis. Since 2004, the Company has published "Backchannelmedia Connected", (http://www.backchannelmedia.com/newsletter/issues/) a 22,000 subscriber daily industry newsletter tracking the digital conversion and television advertising in general. About AlwaysOn ALWAYSON ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, ALWAYSON continued to lead the media industry in innovation by introducing a social network where members can connect and engage. ALWAYSON is also revolutionizing the media business by applying its open-media principles to its executive event series (STANFORD SUMMIT, ALWAYSON HOLLYWOOD, ALWAYSON MEDIA and GOINGGREEN) and quarterly print "blogozine" by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, ALWAYSON is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.

For Backchannelmedia
Terry Frechette
Ph: 781-782-5791
tfrechette@lpp.com

For AlwaysOn Venture Summit East
Lois Paul & Partners
Michael Parker
Ph: 781-782-5714
alwayson@lpp.com