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eFoodSafety.com, Inc. (OTCBB: EFSF, www.efoodsafety.com), a researcher, developer, and marketer of whole foods and nutraceutical products, has launched direct-response marketing campaigns for two of its products that are now airing on Fox News, the Gameshow Network, Discovery Health, and the History Channel, among other major stations. These networks have a combined audience reach of approximately 300 million households.

The 60 and 120 second commercial spots for each of two products, CinnergenTM (www.cinnergendirect.com), a liquid supplement that helps promote healthy glucose metabolism, and CinnecholTM (www.cinnechol.com), a nutritional supplement designed to promote healthy cholesterol and triglyceride levels and enhance overall cardiovascular health, began rotation on March 31, 2008. As the campaigns progress, eFoodSafety will continue to work with leading direct-response advertising agency Respond2 Communications, Inc. to add new networks to the current schedule and determine the most effective outlets on which to air the commercials.

"We are delighted by the national reach of our direct-response broadcast campaigns," says Patricia Gruden, CEO of eFoodSafety. "We look forward to monitoring the effectiveness of these campaigns on consumer awareness levels, and look forward to launching a similar campaign for NumaDerm™ later this spring."

About eFoodSafety.com

eFoodSafety.com, Inc., based in Scottsdale, Arizona, is dedicated to improving health conditions around the world through its innovative technologies. The company's Knock-Out Technologies, Ltd. subsidiary has developed an environmentally safe sporicidal product formulated entirely of food-grade components that eradicates anthrax and a germicidal product, Citroxin™ (formerly named Big Six Plus) -- EPA Reg. No. 82723-1 that kills six major bacteria: E-coli, Listeria, Pseudomonas, Salmonella, Staphylococcus, and Streptococcus, as well as Avian Influenza. The sporicidal product has completed its final efficacy laboratory study requisite for EPA registration. In the study, it eradicated both Clostridium Sporogenes and Bacillus Subtilis with 100% efficacy on both hard and porous surfaces. The OraPhyte™ product, which has been tested and shown to be effective at eradicating nematodes by the U.S. Department of Agriculture, is currently at three major universities with outstanding Agricultural Departments undergoing crop-specific research.

The company's Cinnergen™ is a clinically-researched, non-prescription liquid whole food nutritional supplement that promotes healthy glucose metabolism, is available for sale at (www.cinnergendirect.com) and through national retailers; its Cinnechol™ (www.cinnechol.com) is a multi-faceted nutritional supplement specifically designed to naturally promote healthy cholesterol and triglyceride levels without causing any side effects, as well as enhance overall cardiovascular health. The company has entered into a joint venture agreement with CK41 Direct, Inc. to launch the PurEffect™ anti-acne skin care system.

The company's iBoost, Inc. subsidiary is the distributor of the Immune Boost Bar™, a non-dairy, no refined sugar, all-natural and comprehensive multi-nutrient product that helps fortify the body's immune system. The product contains Citroxin O2™, eFoodSafety's proprietary all natural supplement proven effective in fighting several types of harmful bacteria, and forty active compounds that assist with enhancing immunity, detoxification, cleansing, and metabolic efficiency. The Immune Boost Bar™ is available in four delicious flavors: chocolate, oatmeal-raisin, chocolate mint and peanut butter and can be purchased at www.immuneboost.com.

The company's MedElite, Inc. subsidiary distributes clinically proven products to physicians who then prescribe the products for their patients. It is the owner of the Talsyn™-CI/bid Scar Cream, a product that has been clinically proven to facilitate and improve the appearance, redness and strength of scars (www.talsyn.com), as well as seven (7) other products in the Talsyn™ line.

Please visit the company's website at: http://www.efoodsafety.com.

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