Backchannelmedia

Business Wire

Balihoo, the only on-demand media buying and planning platform that provides intelligent software-PLUS-services to media professionals across all mediums, today announced its Senior Advisory Council and Product Advisory Board. These councils are designed to provide Balihoo with the insight and knowledge necessary to establish the organization as the industry standard for connecting media buyers and media sellers.

"Our council members have recognized what Balihoo has to offer to the media buying and selling industry and will provide us with the guidance needed to establish Balihoo's offering as the industry standard," said Balihoo CEO Pete Gombert. "Balihoo will greatly benefit from our Senior Advisory Council's expertise, helping us shape the future of efficient and cost-effective media transactions."

Composed of industry leaders in the media agency and publishing fields, Balihoo's Senior Advisory Council will assist in identifying and meeting its strategic business objectives, while providing guidance to the overall business plan. Balihoo CEO Pete Gombert and Vice President of Sales Alison Say will serve as Co-Chairpersons of the Senior Advisory Council, whose members include: Tim Hanlon (Executive Vice President of Ventures, Denuo), Laura McFarlane (Managing Partner & Chief Strategy Officer, Beyond Interaction), Paul Miller (CEO, TechInsights, A Division of United Business Media) and Lisa Weinstein (Managing Director, Mindshare Chicago).

BALIHOO SENIOR ADVISORY COUNCIL MEMBER BIOGRAPHIES:

Tim Hanlon, Executive Vice President of Ventures, Denuo

Tim Hanlon is Executive Vice President of Ventures for Denuo, the futures consulting practice of advertising and marketing agency holding company Publicis Groupe, S.A. He is chiefly responsible for the solicitation, negotiation and oversight of the unit's strategic partnership and equity investment activity, focused exclusively on paradigm-changing "new media" platforms and technologies. His current role is an outgrowth of his previous work as head of Publicis Groupe Media (PGM) Ventures, and includes formal advisory positions with more than three dozen prominent digital media startups.

Laura McFarlane, Managing Partner & Chief Strategy Officer, Beyond Interaction

Laura McFarlane is a digital marketing veteran with a track record of introducing and operationalizing technology-based business and marketing solutions. She has a proven ability to conceive and develop cross-medium business and marketing solutions from product launches through relationship marketing to media strategies. Over the past three years, she has focused on the development of "Community Intelligence" to understand new emerging digital behavioral trends, and how to leverage network effects within the context of marketing and media strategies.

Paul Miller, CEO, TechInsights, A Division of United Business Media

Paul Miller is CEO of TechInsights (formerly CMP's Electronics Group), a global media, professional services and marketing services business that provides decision makers in the electronics industry - the Creators of Technology - the essential information and workflow tools they need to achieve their business and product goals. He is responsible for TechInsights' product portfolio and has spearheaded its global expansion into market and competitive intelligence and professional consulting services with innovative acquisitions including How Machines Work Corporation and Semiconductor Insights. He has had a distinguished career in the media business, holding several sales, publisher, and executive management positions over his 18 years at CMP and UBM.

Lisa Weinstein, Managing Director, Mindshare Chicago

In February 2007, Lisa was named a managing partner and Managing Director of MindShare's Chicago office. She oversees the 160+ person Chicago operation including clients such as Wrigley, Kimberly-Clark, Unilever, Motorola and BP, with billings totaling nearly $1 billion. Lisa was recently honored by Advertising Age as one of their "40 under 40," a group of people characterized by their "unprecedented responsibility and bold decision-making." Previously, Lisa was the global managing director on BP where she managed a staff of 75 worldwide employees and directed all media marketing efforts for BP's corporate, retail and Castrol divisions. Just last year, BP's corporate campaign was awarded a US Effie for five-year sustained success.

In addition to the Senior Advisory Council, The Product Advisory Board will help Balihoo define and implement the development of its products for both media buyers and media sellers. The board is led jointly by Balihoo product marketing manager Jennifer Dorothea and product manager Kevin Donaldson. Members of the board include: Ross Ayotte (Chief Marketing Officer, TechInsights, A Division of United Business Media), Lynne Langlois (Group Account Director, Carat), Wayne Silverman (Vice President, Sales, CNET Networks, Inc.) and Hollis Thomases (President, WebAdvantage).

About Balihoo

Balihoo (www.balihoo.com), based in Boise, Idaho, is web-based software that streamlines the media research, selection, and request-for-proposal (RFP) processes with on-demand data, and then aggregates all that information into one easy-to-use single location accessible by an entire company. Based on the world's largest database of advertising opportunities, Balihoo helps media organizations make faster/better decisions and create more effective media plans by helping them easily find, gather, analyze and share data. For media owners, Balihoo extends the visibility and accessibility of advertising opportunities to drive interest and sales.

NEWS FACTS

Balihoo forms Senior Advisory Council and Product Advisory Board to provide the company with the insight and knowledge necessary to establish the organization as the industry standard for connecting media buyers and media sellers.

The Senior Advisory Council is comprised of media industry leaders who have joined the council to benefit the media buying and selling community. Members of the council include:

Tim Hanlon, Executive Vice President of Ventures, Denuo

Laura McFarlane, Managing Partner & Chief Strategy Officer, Beyond Interaction

Paul Miller, CEO, TechInsights, A Division of United Business Media

Lisa Weinstein, Managing Director, Mindshare Chicago

The Product Advisory Board will help Balihoo define and implement the development of its products for both media buyers and media sellers. Members of the board include:

Ross Ayotte, Chief Marketing Officer, TechInsights, A Division of United Business Media

Lynne Langlois, Group Account Director, Carat

Wayne Silverman, Vice President, Sales, CNET Networks, Inc.

Hollis Thomases, President, WebAdvantage