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Three television commercials for TrueCredit--a leading provider of consumer credit management services--have received coveted Telly Awards. Launched in collaboration with Chicago-based agency TargetCom in early 2005, the commercials form the "True Stories" campaign. Each features the real-life story of a TrueCredit customer dealing with financial challenges such as identity theft, homeownership and debt management.
"The True Stories campaign has been an excellent vehicle for educating consumers about credit as well as generating interest in our services," said John Danaher, President of TrueCredit. "Our customers are our greatest asset, and we are so pleased that they feel compelled to come forward and share their personal credit stories to help others."
Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, as well as the finest video and film productions. Winners and finalists represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. With a 26-year history of recognizing creative excellence, the Telly Awards is a widely-known and highly respected international competition.
TrueCredit's award-winning commercials can be viewed online at www.truecreditcorporate.com. TrueCredit.com also recently was honored with a Webby Worthy Award in the Financial Services category.
To learn more or to schedule an interview with a TrueCredit spokesperson, please contact Zachary Hastings Hooper, The Rosen Group, at 202-777-2255 or zachary@rosengrouppr.com.
TargetCom is the leading control-busting direct response agency. From offices in Chicago, San Francisco and Philadelphia, TargetCom provides full-service relationship and brand-building marketing support for a variety of Fortune 100 brands. Founded in 1988, today TargetCom's client roster includes companies like Sears, Discover Card and Cancer Treatment Centers of America and posts capitalized billings of more than $100 million annually.
TrueCredit has been a leading provider of credit management services since 1995. Dedicated to its "Manage your credit. Manage your life." brand promise, TrueCredit helps millions of consumers protect and improve their credit through a suite of secure and easy-to-use products. Named "Best of the Web" by Online Banking Report for its identity protection program, TrueCredit's online products include credit reports and credit scores, as well as debt management and identity theft insurance services. A wholly owned subsidiary of TransUnion, TrueCredit is located in San Luis Obispo, CA.
