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WCVB-TV 5 ABC Boston profiled the "TV to Web Click Through" or 'clickable moment" on the top-rated Chronicle Show Monday, June 23, 2008.
The Backchannelmedia technology allows TV stations, syndicated shows, and cable networks to transform their content and advertising into 'click throughâ programming.
Here is a link to the 90 second video story on the web:
http://www.youtube.com/watch?v=hFAAIVheQNw
About Backchannelmedia Inc. Boston-based Backchannelmedia Inc. (www.backchannelmedia.com) was founded in 2000. Backchannelmedia has developed technology that can be embedded into existing set-top boxes currently found in many TV viewer homes that allows the viewer to forward or "bookmark" their interests from TV to the online world. That interactive technology combined with the Backchannelmedia Portal on the Internet creates a secure link between the TV and Internet platforms. This secure link can be used to create a richer viewing experience for the TV viewer by linking it to content and e-commerce on the Internet.
Backchannelmediaâs opt-in solution answers TV viewer concerns for increased online privacy by extending controls to the viewer for the TV experience. Backchannelmediaâs patent pending technology can be deployed in consumer electronics equipment, TV sets, over the air receivers, cable head-ends, switched digital video and network DVR technologies, direct broadcast providers, as well as a multitude of devices and delivery providers.
Edwin Bautista Director, Business Development & Investor Relations Backchannelmedia, Inc. 105 South Street Boston, MA 02111 Voice: (617) 728-3626 ext.215 Fax: (617) 517-7777 ebautista@backchannelmedia.com www.backchannelmedia.com
