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RSSCesari Direct
Hire Signals Expansion of Interactive and Branding Operations
SEATTLE, WA â" October 2, 2008 â" Cesari Direct (www.cesaridirect.com <http://www.cesaridirect.com> ), a leader in direct response marketing, today announced the appointment of Ken Hunt to the newly created role of President. Huntâs focus will be to expand Cesariâs interactive division, enhance client services and oversee day-to-day operations of the multi-faceted marketing company. He will also continue CEO and Founder Rick Cesariâs vision of brand-building integration and excellence which propelled some of the most successful direct response campaigns of all time.
Hunt has acted as a senior level advisor for Cesari Direct since 2007, helping guide the company through a series of strategic corporate advancements. In his new role, heâll combine this insight with his wealth of business development and consumer goods marketing expertise. Hunt held key positions with Monsanto and Sara Lee, driving the latter to $40 million in annual sales in the sports and entertainment segment. As CEO of Seattle-based, food and agricultural research company Anawah, Hunt secured millions of dollars in investment capital and expanded its government and research segments, prior to its acquisition by Arcadia Biosciences.
"In a time when companies have unimaginable accountability for advertising success, Cesari Direct is able to continue its stellar track record with off-the-chart results and high ROI for its clients," notes Hunt. "Iâm thrilled to lead the company to the next level by expanding our interactive and media operations to deliver the best value for clients."
"Ken brings an amazing range of management and marketing savvy to Cesari Direct," said Founder and CEO Rick Cesari. "His ability to enhance interactive and branding opportunities will be a tremendous asset for our clients. Kenâs company knowledge, coupled with an aggressive, forward-looking business plan, makes him the perfect addition to our team as we enter the next phase of growth."
Hunt earned his MBA and law degree from Wake Forest University. He resides in Seattle with his family.
About Cesari Direct Founded in 1993, Cesari Direct is a leader in the direct response industry and is responsible for some of the most successful campaigns of all time including: the George Foreman Grill, Juiceman Juicer, Eagle One, Clorox ReadyMop, Sonicare Toothbrush, OxiClean and RugDoctor. Collectively, the Cesari Direct team has driven more than $1.5 billion in sales for its clientsâ products and services.
Tim O'Brien VP of Business Development
Cesari Direct 1414 Dexter Avenue North, Suite 300 Seattle WA, 98109 206.281.7975 x353 office 206.826.0200 fax 206.719.5317 cell www.cesaridirect.com <http://www.cesaridirect.com>
