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Livemercial(TM), the industry leader in single product direct response sales, has appointed Adam Riemer to Senior Director of Marketing, Media & Affiliate.
"Adam brings to Livemercial a depth of experience and marketing expertise that will open doors to new revenue-generation opportunities for our clients, as well as help the company remain at the forefront of the direct response industry," said Peter Altieri, COO, livemercial.
Riemer's responsibilities include executing livemercial's overall marketing strategy, with a primary focus on optimizing existing channels, including Affiliate, Shopping Comparison, Pay per Click (PPC), SEO, Media Buying/Planning, Email, Mobile and Database. He will also focus on expanding revenue opportunities for livemercial clients, in part through the establishment of strategic partnerships.
Riemer holds a bachelor's degree in marketing from the University of Pittsburgh and a certificate of completion from Universidad de Compultence in Spanish Language and Culture.
Livemercial will be exhibiting at the DMA Annual Conference & Exhibition in Booth #1717 Oct. 11-16, 2008, in Las Vegas, NV.
About livemercial
Founded in 2002, livemercial pioneered and is the largest provider of "instant on" streaming video for email, pop-ups, banners and direct response websites. The company leads the direct response industry in single product sales, utilizing cutting-edge technologies and e-commerce solutions to design, deploy and manage strategic online marketing campaigns including email procurement, banner and pop-up placement, search engine optimization and contextual marketing. Other services include Txt2Buy, the industry's first secure mobile ordering technology, Virtual Call Center, which generates higher conversion rates and revenues-per-order by bypassing traditional "shopping cart" technology, and RecruiTV, providing innovative virtual recruitment technologies and services to corporations and recruitment firms worldwide. Headquartered in Valparaiso, Ind., with offices in England, Portland, Maine, and West Palm Beach, Fla., livemercial (www.livemercial.com) clientele includes leading direct response firms, Fortune 500 companies and organizations in the real estate seminar, branding, pharmaceutical and political industries.
