Backchannelmedia

Backchannelmedia

NEW YORK, Aug. 8 /PRNewswire/ -- Tremor Network, a division of ARG Holdings, a provider of contextual targeting technology and powerful rich media applications, has launched a new online contextual video advertising network that serves targeted streaming video ad units. In addition, the company has appointed Helen Chung as Director of Sales.

To propel the reach of the new video ad network, Tremor Network has partnered with Tier 1 and Tier 2 content sites that provide an aggregate audience of more than 40m unique users per month. The video ad network gives advertisers the option to deliver 15 second to 2 minute videos automatically, or allow the user to initiate the video themselves with a "click to play" feature. The video creative and the media delivery are offered by Tremor Network as a full-service solution that runs across thousands of targeted pages.

"The synergy between all of our properties coupled with our expertise in the industry uniquely positions us to provide this solution to publishers and advertisers," said Andrew Reis, COO, ARG Holdings. "We believe there is a large demand for a video network that maximizes value for not only advertisers and publishers, but for the viewers too.

"In addition, Helen will be a valuable asset to our team. Her proven track record and knowledge of the entertainment and marketing industries are a perfect fit for Tremor and the launch of our new video network."

As Director of Sales, Chung will work closely with blue-chip advertisers on their streaming video initiatives, and will also be responsible for generating additional advertising revenue for Tremor Network.

Chung comes to Tremor from Hollywood Media Corp. where she served as vice president of National Sales for Hollywood Media properties such as movietickets.com, hollywood.com, and broadway.com. At Hollywood Media Corp, she successfully increased revenue by more than 300% over a period of 2 years. Prior to Hollywood Media Corp. she held posts at Community Connect in New York City and Winstar Interactive in San Francisco.

About Tremor Network

Tremor Network provides clients with an effective advertising solution to maximize ROI. Utilizing contextual targeting technology, each campaign is properly matched to users who are actively looking at relevant page content. Tremor's next-generation rich media creative formats dramatically increase branding and user-interaction and provide a powerful advertising tool to meet both direct response and branding objectives. By partnering with quality publishers and creating a network of targeted advertising impressions, Tremor Network is able to offer clients a unique rich media solution as well as the available inventory to deliver their campaign goals.

About ARG Holdings

Headquartered in New York City, ARG Holdings (http://www.argholdings.com/) is an Internet advertising services firm that helps businesses solve problems and unlock their value by offering a full-suite of online media, advertising, branding and creative services. ARG Holdings is comprised of 4 business operations that individually and collectively provide clients with a one-stop solution for their internal and external communications and business development needs. ARG Holdings is comprised of: Asphalt Jungle (http://www.asphaltjungle.com/); Tremor Network (http://www.tremornetwork.com/); ROI Games (http://www.roigames.com/); and Quake Marketing (http://www.quakemarketing.com/).

Source: Trevor Network

CONTACT: Harrison Wise, +1-917-805-3213, harrison.wise@gmail.com, for Trevor Network

Web site: http://www.argholdings.com/ http://www.tremornetwork.com/