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November 4, 2008 - SEATTLE, WA â" Cesari Direct (www.cesaridirect.com <http://www.cesaridirect.com/> ), a leader in direct response marketing, announced it has hired experienced media buyer Michelle Short as its new Short Form Media Director.
Short will oversee the day-to-day operations for the companyâs short-form media department and will also handle planning, buying and client proposals. She will report directly to David Hofmann, Executive Vice President of Media.
Short brings a wide range of direct-response (DR) experience, most recently from Golden Media, where she managed the multimillion dollar DR campaign for Premier Bathrooms, as well as national buying responsibilities for American Seating & Mobility. "Michelle is very well respected in the direct-response business, especially by her clients," noted Hofmann. "We are delighted she is joining the Cesari team where she can use her short-form management experience to bring tremendous benefits to our current and future clients."
"I am thrilled to be part of the Cesari Direct media group," added Short. "To be involved with one of the true pioneers of the direct response industry and help them continue to grow is a great opportunity."
Short began her career in Seattle in the sales department of KOMO-TV, the local ABC affiliate. She then spent several years in Phoenix as a sales executive for the CBS affiliate station. Short returned to KOMO in 1998 as an account executive, spending the next six years helping drive double digit gains in the sales group. She received her bachelorâs degree from the University of Washington.
About Cesari Direct
Cesari Direct (www.cesaridirect.com <http://www.cesaridirect.com/> ) is a market-leading, full-service provider of direct response television services. Cesari Direct produces both long- and short-form direct response television shows, and provides media-buying services, interactive website development, and campaign management. The company has created more than 75 successful campaigns for clients including Juiceman Juicer, George Foreman Grill, Sonicare Toothbrush, OxiClean, Rug Doctor Mighty Pro and Eagle One.
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