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Backchannelmedia

Annual Ceremony Celebrating Direct Response Industry Honors Industry Giant Guthy-Renker With Multiple Nominations and Awards

LAS VEGAS, Sept. 22 /PRNewswire/ -- Solidifying its status as the industry's most successful and most awarded infomercial, Guthy-Renker and its revolutionary acne treatment solution, Proactiv, have been honored with the "Best Long Form Health and Beauty" award at the Electronic Retailing Association (ERA) Awards Gala in Las Vegas last evening. The event, recognizing the best in the electronic retailing industry, is part of the 15th Annual ERA conference and exhibition.

This is the sixth consecutive year that Proactiv Solution has been nominated at the award ceremony. And with the esteemed brand's wins in two categories last night, the Proactiv show remains the winningest infomercial of all time. Over the last ten years, Proactiv has gained an enviable reputation throughout the skin care category and beyond with its unparalleled production values, impeccable use of A-list celebrities and meticulous care in brand messaging.

Proactiv Solution also received a win for "Best Celebrity Presenter," acknowledging Vanessa Williams for her work as presenter in the highly successful program. Accepting the awards on behalf of Proactiv Solution were producer Lenny Leiberman for "Best Celebrity Presenter" and Drs. Katie Rodan and Kathy Fields, the creators behind the unique and easy-to-use skin care system for acne prone skin, for "Best Long Form Health and Beauty."

"We are honored to be recognized for delivering a top-quality show," said Karen Barner, senior vice president of marketing for Proactiv Solution. "As Proactiv celebrates its tenth anniversary this year, the life-changing product not only remains more popular and relevant than ever, but the response to the product continues to be remarkable."

For more than 15 years, Guthy-Renker has developed and created infomercials for some of the most profitable and well-known products of Direct Response Television including a host of early successes such as Personal Power(R) with Tony Robbins; Principal Secret(R), a skin care program with partner, Victoria Principal; Proactiv(R) Solution acne treatment with Vanessa Williams; and the Power Rider(R) exerciser with Fran Tarkenton. Even more recent successes include Winsor Pilates(R) featuring Daisy Fuentes, Meaningful Beauty(TM) hosted by Cindy Crawford, and Core Secrets(TM) with celebrity fitness trainer Gunnar Peterson.

In addition to Proactiv's wins for "Best Long Form Health and Beauty" and "Best Celebrity Presenter," Guthy-Renker brought home another award for "Best Long Form Fitness" for Winsor Pilates 4, a one-of-a-kind Pilates program from celebrity trainer Mari Winsor. Several of Guthy-Renker's other innovative, quality products were also honored in a variety of categories for excellence at this year's awards ceremony as well, including:

- Susan Lucci (Youthful Essence Microdermabrasion Kit) -- Best Live

Shopping On-Air Guest Nominee

- Supreme Pilates -- Best Long Form Fitness Nominee

- Principal Secret Reclaim -- Best Long Form Health & Beauty Nominee

- Sheer Cover II (Leeza Gibbons) -- Best Long Form Health & Beauty

Nominee

- PerfectMatch.com -- Best Long Form Intellectual Property Nominee

About Guthy-Renker

Established in 1988, Guthy-Renker is one of the world's largest direct response television companies with annual sales of more than one billion dollars. It is known as the leading producer of high-quality infomercials and products designed for direct response television sales, with offices in Palm Desert, CA; Santa Monica, CA; London; Beijing; Tokyo; New Zealand; and Sydney, Australia. Guthy-Renker has a superior track record of customer satisfaction for 17 years.

Originally launched as a television direct marketer by Co-CEOs Bill Guthy and Greg Renker, the independently-owned, vertically-integrated company has since broadened its focus into every area of electronic retailing, making quality products available to U.S. and international consumers through broadcast television, cable and satellite, as well as telemarketing, direct mail and retail channels.

About the ERA

Founded in 1990, the Electronic Retailing Association (ERA) is a trade association representing the $256 billion electronic retailing industry. It is the leading trade association for major companies who use the power of electronics to sell goods and services to the public -- on TV, online and on radio. ERA is world renown as the representative voice for electronic retailers internationally, and is always available to respond to press inquiries and provide industry research and pertinent interviews for stories of interest to the general public and business community.

Source: Guthy-Renker

CONTACT: Shannon Keller or Doug Piwinski, +1-310-854-4800, both of Bragman Nyman Cafarelli, for Guthy-Renker; or Karen Barner of Guthy-Renker, +1-310-581-6250