Backchannelmedia

Business Wire

EAT.TV, a leading provider of interactive video-on-demand environments, today announced that ImageGuide -- a breakthrough application for on-demand entertainment navigation, viewing, and advertising -- has won an Emmy Award.

EAT.TV's ImageGuide, together with Scripps Networks' Living.com video magazine, won an Emmy Award in the category of "Outstanding Achievement in Advanced Media Technology for the Non-Synchronous Enhancement of Original Television Content." ImageGuide and Living.com are the first Web-based video-on-demand environment and video magazine to win an Emmy Award for television.

EAT.TV's ImageGuide powers and provides the environment for Living.com, which launched May 31, 2005 with GMC as the sole sponsor. Living.com displays videos in ImageGuide's elegant, easy-to-navigate user interface that also provides advertisers a flexible platform to explore new forms of broadband delivery to targeted consumers.

Living.com features 36 two-to-four-minute videos covering eight lifestyle categories: Decorating, Kitchen & Bath, Food, Outdoor Living, Travel & Automotive, Living/Health, Real Estate, and Remodeling. The video selection is completely refreshed every two weeks. In addition to original programs developed specifically for Living.com, content is derived mostly from programming on HGTV, Food Network, DIY Network, and FINE LIVING.

"EAT.TV is delighted that the National Television Academy selected the ImageGuide video navigational environment for an Emmy," said Dewey Reid, CEO and creative director of EAT.TV. "It has been exciting to work with Scripps Networks, GMC, and other Living.com sponsors, all forward-thinking organizations with a similar vision of an interactive environment that seamlessly integrates great informational content with relevant advertising."

ImageGuide offers an alternative guide environment to traditional text-based electronic program guides with intuitive graphical navigation that allows users to explore content choices, while serendipitously discovering other content choices along the way. As users navigate through content categories, they may view trailers and detailed information related to the content, while being exposed to other content similar to their selection. Throughout their experience, users are presented with new embedded advertising models that do not interrupt navigation or content viewing.

The producers of Living.com worked closely with launch sponsor GMC in creating 40 original lifestyle vignettes that integrate GMC brands and products into topically relevant broadband videos. The site also features innovative new approaches to integrating brand messaging, including dynamic interstitial ads and product showrooms, all powered by ImageGuide.

"We knew when we started this project that we had something special, something surprising and innovative," said Channing Dawson, senior vice president of emerging media for Scripps Networks. "Living.com is a great test bed for next-generation broadband ideas like image-based navigation, multiple, on-demand content offerings and contextualized vignettes from advertisers. With the belief from everyone involved that we were working on something very special, it's obviously been a successful venture."

ImageGuide is available now for licensing from EAT.TV. For details, visit www.eat.tv or contact EAT.TV directly at showmethefuture@eat.tv.

About EAT.TV

EAT.TV stands for Entertainment, Advertising, Technology Television. The San Francisco-based company was founded by a team of seasoned entertainment, advertising, and technology professionals who are creating compelling digital-media products that provide customers with the best video-on-demand programming, promotion, advertising, and marketing tools available. For more information, visit www.eat.tv.

About Scripps Networks

Scripps Networks is comprised of the lifestyle television brands Home & Garden Television, Food Network, DIY Network, FINE LIVING, as well as country music network Great American Country (GAC) and electronic retailer Shop At Home. Scripps is the leading developer of lifestyle-oriented content for television and the Internet, where on-air programming is complemented with online content.

In addition, Scripps Networks is aggressively developing its emerging media platforms for broadband, video on demand, and Hispanic programming. Scripps Networks' brands collectively are available in more than 95 countries on six continents. They also are distributed to 1,000 outlets on U.S. military bases and U.S. embassies around the world via the American Armed Forces Radio and Television Service.

Headquartered in Knoxville, Tenn., with offices in New York, Los Angeles, Chicago, Detroit, Atlanta and Nashville, Scripps Networks is owned by The E.W. Scripps Company (NYSE:SSP), a diverse media concern with interests in newspaper publishing, broadcast television, national television networks, interactive media, and television retailing. Scripps operates 21 daily newspapers, 10 broadcast TV stations, Scripps Howard News Service, United Media and Shopzilla.com.