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-- This Venture Will Create New Revenue Streams for Both Companies and Add New Shows to PNTV's Portfolio of Programming for Its Comcast VOD Channel, Broadband, HomeVideo, In-Room and Mobile Distribution Platforms
-- Las Vegas Companies Have Unique Ability to Share an "Insiders" View
The Players Network Inc. (OTCBB:PNTV; www.playersnetwork.com), the leading media company in the gaming lifestyle category, and GWIN Inc. (OTCBB:GWNI; www.WinningEDGE.com), America's only publicly traded sports handicapping and information company, in association with Cool Hand Root, LLC, announced today that they have agreed to produce a new original programming series within the gaming lifestyle category. This programming is expected to generate multiple revenue streams for its participants:
1. Advertising-supported distribution on PNTV's gaming lifestyle media platforms including Players Network's video-on-demand channel on Comcast, as announced last week by PNTV. 2. Direct sale to a broad range of media outlets, both domestically and internationally. 3. And, for use as pilots for the sale of multiple episode series to mainstream broadcast and cable television networks.
The first two programs, outlined below, will be executive produced by Wayne Allyn Root and Michael Berk, the creator and executive producer of "Baywatch." The shows will be produced at Players Network's studio, and will be sponsor- and advertising-supported.
"Inside Vegas: Behind the Money" will be a series based on the businesses, CEOs and entrepreneurs behind the mega-success of Las Vegas -- the entertainment, gaming, and tourism capital of the world. We will conduct "on-site" interviews with the power players, business leaders, gaming moguls and entrepreneurs behind all the glitz, glamour and sex appeal. These are the people that have made Vegas into what USA Today recently called "the new economic engine of America." The show will take an inside look at many of the most famous businesses of Las Vegas: the world-famous resort casinos, luxury residential developments, nightclubs, restaurants, gentlemen's clubs, golf courses, and spas that prove that "The money that you bring to Vegas, STAYS IN VEGAS!"
"Cool Hand Root" -- Wayne Allyn Root, dubbed "The Face of Las Vegas Gaming," and the executive producer and one of the stars of the new prime-time Spike TV series "King of Vegas," will host. A professional sports gambler and handicapper who has authored books such as "Root on Risk: Betting to Win on Sports" and "The Zen of Gambling" will present an inside look at the lives, personality and lifestyles of the best and biggest poker players and professional gamblers in the world. Root will conduct in-depth, one-on-one interviews with professional gamblers, poker players, world-champion sports gamblers and handicappers, and gambling celebrities. "Cool Hand Root" will also take viewers inside their lives -- with a look at their homes, cars, offices and lifestyles, including "day in the life of" shows and invaluable gambling tips.
GWIN CEO Root said of the venture, "Players Network has created a Hollywood-style television production studio specializing in Vegas lifestyle and gaming programming. Players and GWIN have the combined experience and credibility in the gaming world to create shows to fill the world's seemingly insatiable appetite for Vegas and gambling entertainment. Viewers across the globe want a piece of the glamour of Las Vegas and players' lifestyles. With this venture we can provide a never-ending supply of gaming programming for both domestic and international distribution."
Berk added, "Wayne Allyn Root is a unique voice in the gaming world and Players Network is thrilled to create, produce and distribute these original and impactful programs in partnership with him and GWIN. We see this venture as a significant co-branding opportunity that will generate revenue not just in production, but in many ancillary areas as well."
About Players Network
Players Network is the leading gaming industry media company that produces gaming-centric entertainment and information, and distributes that content via its Comcast VOD channel (launching Nov. 8), its Broadband network, www.playersnetwork.com, DVD home video, hotel casino private in-room networks, and mobile phones. The company has a 10-year history of providing consumers with gaming content and businesses with strategic partner services in Las Vegas, Atlantic City, and the greater U.S. gaming community.
About GWIN and Wayne Allyn Root
GWIN is America's only publicly traded sports handicapping and information company. Its media properties include the national television property "Wayne Allyn Root's WinningEDGE" on Superstation WGN, a national radio show of the same name, Internet sites www.WinningEDGE.com and www.eWINNERS.com, and an opt-in daily eNewsletter. The company has announced its intent to change its name to VegasEDGE Entertainment to capitalize on its diversification from sports handicapping into gaming programming and production, international gaming advice and the popular arena of poker. GWIN recently announced the largest TV sponsorship deal in company history. Chairman & CEO Wayne Allyn Root, a well-known TV gaming personality, is the author of "The Zen of Gambling" (Penguin/Tarcher), as well as his newest book, "MILLIONAIRE REPUBLICAN" (Penguin/Tarcher), which has become an Amazon No. 1 personal finance best seller.
Forward-looking statements in this report are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. We wish to advise readers that actual results may differ substantially from such forward-looking statements. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those expressed in or implied by the statements, including, but not limited to, the following: our ability to meet our cash and working capital needs, our ability to successfully market our product, and other risks detailed in our periodic report filings with the Securities and Exchange Commission.
