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PowerDirect, an innovator in doorhanger advertising, today announced that True Value, Pier One and Comp USA have tapped the company to launch multi-market doorhanger advertising campaigns before year-end. The new clients will leverage PowerDirect's sophisticated targeting and profiling capabilities to pinpoint specific geographic areas and lifestyle segments, reaching consumers based on highly specific behaviors and profiles.
"We've added an unprecedented level of analytical sophistication to doorhanger advertising," says PowerDirect Founder and CEO, Bill Borneman, "made it a science that's competitive with the best media options out there. We target and profile potential consumers using Demographic filters, Prizm segmentation based on general lifestyle, plus industry specific segmentation such as Connexions Clusters for the communications/telecom category, and Polk Profiles for automotive. Often, we create custom Prizm profiles using MRI and Convergence Audits. These tools allow our clients to define their customer base by geography, rank markets by customer penetration and product usage, and analyze results to create predictive models for future campaigns.
"Many advertisers don't realize it, but PowerDirect doorhangers deliver a level of analytics that rivals direct mail. That's a big change from the past when doorhangers were extremely generic, not targeted or measurable at all. It's not surprising that more and more clients are integrating this medium into their overall marketing campaigns, turning to us for in-store promotions or new product launches. We also have an extremely high rate of repeat business which tells us that advertisers are building us into their media plans on an annual basis. All very encouraging," he says.
The New Science of DoorHanger Advertising
In the four years since opening its doors, PowerDirect has taken the doorhanger from its prior status as a local marketing tool to a nationally distributed media package that definitely boosts response rates for a growing list of Fortune 500 clients. "We've put together the media, a giant specialty doorhanger, the national distribution and the analytical tools," Borneman says.
"The synergy created by coordinating all the individual elements is what makes it work," he explains. "And the analytics we provide truly separate PowerDirect from other doorhanger companies. Advertisers today demand measurability. For many top marketers, ROI is everything... that's where our focus is, and I believe that's why we're growing so fast."
About PowerDirect
Southern California-based PowerDirect offers a unique all-inclusive doorhanger advertising package that includes a super-jumbo, high-quality doorhanger, national distribution, comprehensive data and state-of-the-art analytical tools. This unique package allows marketers exceptional direct response potential plus strong recall and branding capability. In each of its first three years, sales doubled, and the company expects revenue to double again in the next two years. PowerDirect clients include Best Buy, Comcast, Target, LA Fitness and Old Navy.
CONTACT: Liana Miller eLuminatePR 949.595.4320 Contact via http://www.marketwire.com/mw/emailprcntct?id=4908CD103807B9D7
SOURCE: Power Direct Marketing
