Backchannelmedia

Backchannelmedia

Long-time direct marketing industry professional Peter K. Neff has been named the Chief Executive Officer of the Vector Group of Germany, Austria, Switzerland and United Kingdom.

Peter has been in the direct marketing industry for over 30 years. He founded one of the first direct marketing-centric advertising agencies in Germany, which he then incorporated with Grey Direct International serving as the acting partner for a decade. He is also the founder of the German and Austrian Academy for Direct Marketing and honorary president of the German Direct Marketing Association (DDV). From October 2004 until March 2005 Peter touched base with DRTV industry, serving Vector as a consultant in reorganizing their shareholder structure and the product purchasing services. He was then appointed European Representative of Global Infomercial Services LLC, which is the newly created sole purchasing partner for the Global Alliance group of electronic retailers.

"It's a real pleasure to see how Global Infomercial Services has developed in this short period of time. I am very happy to continue my personal support for this group of perfectly positioned DRTV companies in the key non-US markets" states Peter. "And I am looking forward to introducing these services to other distributors not only as a European representative of GIS but also as a colleague in the industry and a person who can share best practices in my new role as CEO of the Vector Group."

The Vector Group is member of the Global Alliance. Further members of the Global Alliance are Oak Lawn Marketing (Shop Japan), Shop Australia and New Zealand, Hanwha in South Korea and Acorn China.