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International Commercial Television, Inc. (OTCBB:ICTL) ("ICTV" or "The Company"), is a premier, full-service, international retail and direct response television (DRTV) marketing company targeting the multi-billion dollar health and beauty category. ICTV is very pleased to update its shareholders with regard to the Derma Wand's historical performance and the future plans for the Derma Wand on live television home shopping in the UK.

During seven previous "Pick of the Day" airings, ICTV has presented the Derma Wand, and its associated products, on Ideal World TV (Ideal), a live home shopping channel broadcasting to 8.3 million homes in the UK. In these seven "Pick of the Day" airings, over 30,000 Derma Wand system kits have been sold and delivered to the UK consumers. Based on the past sales velocity and including the Derma Wand's recent successful airing on December the 14th, Ideal's management has advised ICTV to prepare for an expanded rollout of a live television home shopping campaign for the Derma Wand system on Ideal in 2006. Mr. Andrew Fryatt, CEO of Ideal Shopping Direct Plc (the parent of Ideal), stated that, "This Derma Wand presentation has generated some the highest per dollar volume in our company's history. Further, we believe the strength and consistency of these sales figures confirms Derma Wand to be a long term product for our home shopping channel, with excellent potential for line extension of associated consumables." Ideal has also just requested ICTV to immediately prepare its full DermaVital skincare range for television presentation and sale in 2006. ICTV is expecting, before December 31st, a comprehensive expanded rollout format and schedule from Ideal, at which time ICTV's management will advise its shareholders.

Mr. Claney, CEO of ICTV, said, "Now with the Derma Wand's proven live television home shopping selling model and its continued market acceptance on one home shopping channel in the UK, Derma Wand's potential sales velocity on the many major live home shopping channels worldwide is very significant." With regards to the Company owned DermaVital product line, Mr. Claney further states, "We at ICTV are elated about expanding our product offerings on Ideal World TV, especially with our unique performance driven skincare range, and management is looking forward to a similar consumer acceptance as was received by the Derma Wand skincare system."

With respect to ICTV's Derma Wand infomercial and its USA 2006 launch, half-hour blocks of nation wide cable time are presently being booked by ICTV for January. The broadcast reach of the each cable network airing the infomercial will be 40 to 60 million homes. Once time is confirmed, then the half-hour television show will be slotted in for broadcasting, enabling the Derma Wand's unique skin rejuvenating qualities to be demonstrated and sold to the US consumer.

About the Derma Wand

The Derma Wand is a highly effective, patented and unique in-home skin care appliance that helps reduce the appearance of fine lines and wrinkles, and assists to cosmetically improve overall skin appearance. It carries a suggested retail price of $119.95 US.

About Ideal World TV

Headquartered in Peterborough UK, Ideal World is one of the UK's leading live television home shopping channels, selling an array of unique consumer products. Ideal World broadcasts 24 hours a day, 365 days a year. The channel can currently be accessed by an estimated household population of 8.3 million UK homes.

About International Commercial Television, Inc.

Headquartered in Bainbridge Island Washington, International Commercial Television, Inc. (ICTV) uses direct response commercial television campaigns and traditional marketing methods to bring high-demand "Fountain of Youth" consumer products to the marketplace. ICTV uses long and short form infomercials to market products, which it owns outright or has acquired an exclusive license to market. ICTV also acts as the international marketing distributor for third party products for which it collects a royalty on all sales. ICTV has developed a unique marketing method of creating brand awareness through the extensive use of profitable infomercials and live home shopping broadcasts, rather than costly traditional advertising campaigns. ICTV uses this brand awareness to build sales channels for products that will be sold using both direct response ordering and traditional retail shopping outlets.

Forward-Looking Statements

The matters discussed in this press release may contain "forward-looking statements" (as such term is defined in the Private Securities Litigation Reform Act of 1995). The safe harbor provisions of Section 21E of the Securities Exchange Act of 1934, as amended, and Section 27A of the Securities Act of 1933, as amended, apply to forward-looking statements made by ICTV. You should not place undue reliance on forward-looking statements. These Forward-looking statements involve risks and uncertainties. The actual results that ICTV achieves may differ materially from any forward-looking statements due to such risks and uncertainties. These forward-looking statements are based on current expectations, and ICTV assumes no obligation to update this information. Readers are urged to carefully review and consider the various disclosures made by ICTV in its reports filed with the Securities and Exchange Commission that attempt to advise interested parties of the risks and factors that may affect its business.

International Commercial Television, Inc. (OTC Bulletin Board:ICTL)