Backchannelmedia

Backchannelmedia

TORONTO: Northern Lights Direct Response Television has captured a prestigious Journal of Financial Advertising & Marketing (JFAM) Media Strategy Award.

The Financial Times sponsored the New York City event that recognizes and honors strategic excellence in financial marketing and media planning.

Northern Lights won in the Credit Card category for its direct response television (DRTV) campaign for the TD Gold Travel Visa. The campaign included 120- and 60-second DRTV commercials which drove applicants to TD Visa's call center and dedicated website.

"DRTV is a powerful medium for financial services organizations," says Sandy French, CEO of Northern Lights. "We are very proud of our campaign and honored to receive this recognition amongst the who's who of the Fortune 500 industry."

Other winning campaigns included Charles Schwab, Ameriprise Financial, Citibank, Accenture and Ameriquest Mortgage.

Northern Lights Direct Response Television is a leading brand-based DRTV agency in North America, providing strategy, media, creative and production services. Clients include ING DIRECT, Columbia House, Sports Illustrated, Bell, Manulife Financial, TD Bank Financial Group, DIRECTV, Scholastic Inc. and Yves Rocher.

The Journal of Financial Advertising is published quarterly by Wreaks Media Group, and provides content and consulting services to the financial services industry. Sponsors include Bloomberg Media, the Financial Times, Investor's Business Daily, MSN, New York Times and The Wall Street Journal Interactive. For more information, visit www.financialadvertising.com.

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For further information:

Mr. Sandy French, CEO, Northern Lights Direct Response Television. Phone: (416) 593-6104, ext. 222. Email: sfrench@nldrtv.com. Website: www.nldrtv.com.