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Teletrax, the global media intelligence service, has significantly expanded its position in the direct response advertising industry with the signing of a multi-year contract with Euro RSCG 4D DRTV, to monitor television airings of direct response advertisements, it was announced today at the American Association of Advertising Agencies' 13th Annual Media Conference and Trade Show.

Teletrax(TM) is the first and only global digital video monitoring and media asset management service that provides vital broadcast television intelligence to video content providers such as entertainment companies, news organizations, TV syndicators, and the advertising industry. The Teletrax service is provided through a subsidiary of Medialink Worldwide Incorporated (Nasdaq: MDLK). Euro RSCG 4D DRTV is a direct response agency within Euro RSCG Worldwide (Nasdaq: HAVS, Euronext Paris SA: HAV.PA), the largest unit of Havas, the world's fifth-largest communications group.

Euro RSCG 4D DRTV will use Teletrax's tracking technology to monitor all broadcast, cable and satellite television airings of its short and long-form direct response programming within the top 150 U.S. cities or Designated Markets Areas (DMAs). Teletrax's comprehensive monitoring service provides direct response companies with unrivaled speed and accuracy in the tracking of paid programming and commercials, resulting in more immediate and precise campaign monitoring.

"Given the scope of the Euro RSCG brand and our client base, it is crucial that we maintain the highest standards in managing our direct response campaigns," said Marty Gross, vice president of short-form media at Euro RSCG 4D DRTV. "Teletrax enables us to arm our clients with the media intelligence required to better assess campaign performance and utilize the received results as a strategic planning tool."

"We are excited about our growing momentum in the direct response arena, which is further evidenced by this long-term agreement with Euro RSCG 4D DRTV," said Andy Nobbs, president of Teletrax. "Euro RSCG 4D DRTV is an industry-leading direct response agency, and we are proud an agency of such stature has chosen Teletrax for our comprehensive monitoring capabilities. We anticipate that our award-winning technology combined with our ability to provide top agencies such as Euro with more accurate media intelligence, vital to their return-on-investment, will fuel further additions to our client roster."

Teletrax monitors advertisement placements on broadcast, cable and satellite television, and tracks paid programming and commercials for the direct response industry. Teletrax currently maintains a proprietary network of detectors that monitor the television broadcasts of over 1,100 channels worldwide. Its expanding U.S. footprint includes the top 150 markets, representing more than 90% of all U.S. television households. Its international network monitors nearly 200 channels being broadcast from 50 nations and is comprised of 12 monitoring stations in North America, Europe, Asia, Australia, the Middle East and South America.

Launched in 2002 as a service developed by a joint venture between Royal Philips Electronics of the Netherlands (NYSE: PHG) and Medialink, with an underlying technology that is patent protected both by Philips and Digimarc Corp. (Nasdaq: DMRC), Teletrax's technology embeds an imperceptible and indelible digital watermark into video whenever it is edited, transmitted, broadcast or duplicated.

A global network of decoders, or "detectors," then captures all occurrences of the embedded video being transmitted via satellite, cable or terrestrially and generates tracking reports for the content owners. Reports of individual broadcast airings are delivered online in near real-time to each client's custom-designed portal or in data file transfers. Each client's broadcast activity is updated dynamically, 24 hours a day, enabling clients to respond immediately to reported results such as changes in end-user preferences or detections of unauthorized use.

Entertainment, news and media organizations both within and outside of the United States that are also using Teletrax for the tracking of news video, advertising or promotional content include BBC, Buena Vista Television, ABC Television Network, Tribune Entertainment, NBC News Channel, The NBC Agency, NBC Universal Domestic Television, Reuters Television, Advanced Results Marketing, Mercury Media, Media Review International, Internet Broadcasting Systems, and Medialink. A number of other companies are also in active trials with the Teletrax service.

About Teletrax:

Teletrax (www.teletrax.tv) is the world's first global video broadcast monitoring and video asset management service. Launched in 2002, Teletrax provides clients with video watermarking services that enable them to precisely track and monitor where, when and how their content is being aired via cable, satellite and terrestrially. Clients can easily evaluate, respond to and manage broadcast information relating to their video content through Teletrax's Web-based reporting tools. Teletrax yields critical media intelligence that is of proven value to motion picture studios, news organizations, network and syndicated TV programmers, TV sports producers and distributors, brand marketers, corporate communicators, and advertising and public relations agencies. Teletrax is headquartered in London, has offices in New York and Hollywood, and maintains its operations hub in Norwalk, Connecticut.

About Euro RSCG 4D DRTV:

Euro RSCG 4D DRTV has specialized in direct response television (DRTV) since 1988, and is now one of the largest DRTV agencies in the world. The Company has purchased over $2 billion in direct response media, and generated $7 billion in sales for their clients. Euro RSCG Worldwide provides advertising, marketing services, corporate communications, and interactive solutions to global, regional, and local clients. The network's client roster includes Intel Corporation, WorldCom, Volvo, Credit Suisse Group, Danone Group, Air France, Yahoo!, and LVMH. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, the world's fifth-largest communications group (NASDAQ: HADV - Euronext Paris SA: HAV.PA).

About Medialink:

Medialink is a global leader in providing unique news and marketing media strategies and solutions that enable corporations and organizations to inform and educate their target audiences with maximum impact on television, radio, print, and the Internet. The Company offers creative services and multimedia distribution programs including video and audio news and short-form programming, press release newswire distribution, and photography production and digital distribution. Through its subsidiaries, Medialink also provides Teletrax(TM), a global television tracking and media asset management service to help clients determine return on investment from their programming and advertising efforts. Based in New York, Medialink has offices in major cities throughout the United States and an international hub in London. For additional investor and financial information, please visit the Investor Relations section of the Company's Web site (www.medialink.com).

With the exception of the historical information contained in the release, the matters described herein contain certain "forward-looking statements" that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. Actual results may vary materially from those expressed or implied by the statements herein. Such statements may relate, among other things, to our ability to respond to economic changes and improve operational efficiency, the benefits of our products to be realized by our customers, or our plans, objectives, and expected financial and operating results. Forward-looking statements may also include, without limitation, any statement relating to future events, conditions or circumstances or using words such as: will, believe, anticipate, expect, could, may, estimate, project, plan, predict, intend or similar expressions that involve risk or uncertainty. These risks and uncertainties include, among other things, our recent history of losses; our ability to achieve or maintain profitability; worldwide economic weakness; geopolitical conditions and continued threats of terrorism; effectiveness of our cost reduction programs; our ability to develop new services and market acceptance of such services, such as Teletrax(TM); the volume and importance of breaking news, which can have the effect of crowding out the content we produce and deliver to broadcast outlets on behalf of our clients; our ability to develop new products and services that keep pace with technology; our ability to develop and maintain successful relationships with critical vendors; the potential negative effects of our international operations on the Company; future acquisitions or divestitures, which may adversely affect our operations and financial results; the absence of long term contracts with customers and vendors; and increased competition may that have an adverse effect on pricing, revenues, gross margins and our customer base. More detailed information about these risk factors is set forth in filings by Medialink Worldwide Incorporated with the Securities and Exchange Commission, including the Company's registration statement, most recent quarterly report on Form 10-Q, most recent annual report on Form 10-K and other publicly available information regarding the Company. Medialink Worldwide Incorporated is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.