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WeatherVision, the pioneer in outsourced TV weathercasts via satellite since 1991 announced today that it has signed an exclusive marketing partnership with AdDate.Com to market it's newly developed self contained custom local weather inserts to TV stations nationwide called 'WeatherSonic'. These newly developed station branded 30 second and 60 second weathercast inserts include the on-air meteorologist and are produced as two 15 second weather segments allowing the station to insert their client sponsor's 30 sec spot in the middle...creating a premium 60 sec pod.
The new 'WeatherSonic' inserts are so sales friendly on the station side that the presenting on-air meteorologist even provides custom audio billboards for the station's client sponsor where requested at the top and / or bottom of the weathercast. "Our new 'WeatherSonic' product will take our original concept of the outsourced local TV meteorologist to a new level of sales customization ... stations will make more money with this new 'sales flexible' custom product ", said WeatherVision Inc, President, Edward Saint Pe'.
AdDate offers an Internet driven service, which presents its client's media to advertising agencies nationwide and will assist in selling the WeatherVision unwired network. The inventory AdDate will represent via WeatherVision covers 50 TV affiliate stations nationwide. "AdDate's proprietary software solution provides the most comprehensive buying, selling and negotiating tool in the television marketplace today. Taking on WeatherVision sales effort will be a natural for both companies," said Ed Peters, Vice President of AdDate who was formerly VP of Sales at the Weather Channel. AdDate.Com was established in 2000 and has invested over 47 person years of technology development to streamline media sales and procurement process. AdDate hosts over 22,000 ad agency media buyer contacts and clients. Our technology saves time for both buyers and sellers in closing deals and promoting broadcast advertising through improved ROI to advertisers.
