Backchannelmedia

Idaho Business Review, The

By Anonymous

* The average consumer is exposed to 3,000 to 5,000 ads per day. Advertisers expect consumers to remember 1 percent of them. (Seth Godin, Permission Marketing, 1999)

* When consumers record and watch programs on digital video recorders, such as TiVo, they skip 92 percent of the ads. (Forrester Research Inc., The Mind Of The DVR User: Media And Advertising, 2004)

* From 1980 to 2003, traditional broadcast network television audience share fell from 90 percent to 38.4 percent. (Greg Stielstra, PyroMarketing, 2005)

* In a survey, 65 percent of Americans said they feel constantly bombarded by too much marketing and advertising. (Yankelovich Partners Inc., Monitor survey, 2004)

* Sixty-nine percent of U.S. consumers are interested in devices that skip or block advertising. (Yankelovich Partners Inc., Marketing Receptivity Survey, 2005)

* A TV ad during the Super Bowl costs about $2.5 million. Yet 70 percent of technology companies that advertised in the 2000 Super Bowl are out of business. (Justin Foster, BlueLine Grassroots Marketing)

* Over the next five years, $6 billion will be spent on advertising avoidance products such as DVRs, iPods and satellite radio. (Joseph Jaffe, Life After the 30-Second Spot, 2005)

* Seventy-six percent of people believe advertisements mislead. (Stielstra, PyroMarketing)

Statistics compiled by BlueLine Grassroots Marketing.

(Copyright 2006 Dolan Media Newswires)