Backchannelmedia

Backchannelmedia

NEW YORK--(BUSINESS WIRE)--March 14, 2006--In a significant advancement for industry-wide media planning practices, Teletrax, the global media intelligence service, today announced it has integrated its broadcast tracking results within InfoTech's Media Management System (MMS), a Web-based software solution for direct response campaign management and analysis. A subsidiary of Medialink Worldwide Incorporated (Nasdaq: MDLK), Teletrax(TM) is the first and only global digital video monitoring and media asset management service that provides vital television intelligence to video content providers such as entertainment companies, news organizations, TV syndicators, and the advertising industry.

With robust technology that detects broadcast, cable and satellite television airings, Teletrax offers advertisers and direct response marketers comprehensive coverage of all forms of TV advertisement placements. The Teletrax service provides direct response firms with unparalleled speed and accuracy in the tracking of commercials and long-form advertisement programming, commonly known as 'infomercials', resulting in optimized use of advertising campaign data.

The integration of Teletrax's monitoring and reporting system with MMS provides direct response media agencies and large marketing companies with easier data integration and greater speed in information delivery. Electronic spot and response advertising data is uploaded directly to MMS from third parties and automatically integrated with buy data for instantaneous access and analysis.

"The Media Management System features a flexible tool that allows information to be imported from just about any provider, but including Teletrax's file standard as a pre-defined format in our system puts our clients one step ahead when they start importing spot data," said Derek Viglianti, EVP of Media Management Solutions at InfoTech. "These combined services enable clients to achieve a higher standard in terms of bottom-line efficiency."

"Teletrax's integration with InfoTech enables media agencies to verify the full lifecycle of the campaign process, from planning to media buying and reporting accountability, which traditional systems do not allow," said Andy Nobbs, president of Teletrax. "Data is automatically combined in real-time, enabling clients to access the results as soon as they are available and allowing for the more timely analysis of campaign performance for an overall enhanced planning process."

Launched in 2002 as a service developed by a joint venture between Royal Philips Electronics of the Netherlands (NYSE: PHG) and Medialink, with an underlying technology that is patent protected both by Philips and Digimarc Corp. (Nasdaq: DMRC), Teletrax's technology embeds an imperceptible and indelible digital watermark into video whenever it is edited, transmitted, broadcast or duplicated.

A global network of decoders, or "detectors", then captures all occurrences of the embedded video being transmitted via satellite, cable or terrestrially and generates tracking reports for the content owners. Reports of individual broadcast airings are delivered online in near real-time to each client's custom-designed portal or in data file transfers. Each client's broadcast activity is updated dynamically, 24 hours a day, enabling clients to respond immediately to reported results such as changes in end-user preferences or detections of unauthorized use.

Teletrax currently maintains a proprietary network of detectors that monitor the television broadcasts of over 1,100 channels worldwide. Its expanding U.S. footprint includes the top 150 markets, representing more than 90% of all U.S. television households. Its international network monitors nearly 200 channels being broadcast from 50 nations and is comprised of 12 monitoring stations in North America, Europe, Asia, Australia, the Middle East and South America.

Entertainment, news and media organizations both within and outside of the United States that are using Teletrax for the tracking of news video, advertising or promotional content include Euro RSCG 4D DRTV, BBC, Buena Vista Television, ABC Television Network, Tribune Entertainment, NBC News Channel, The NBC Agency, NBC Universal Domestic Television, Reuters Television, Advanced Results Marketing, Mercury Media, Media Review International, Internet Broadcasting Systems, and Medialink. A number of other companies are also in active trials with the Teletrax service.

About Teletrax:

Teletrax (www.teletrax.tv) is the world's first global video broadcast monitoring and video asset management service. Launched in 2002, Teletrax provides clients with video watermarking services that enable them to precisely track and monitor where, when and how their content is being aired via cable, satellite and terrestrially. Clients can easily evaluate, respond to and manage broadcast information relating to their video content through Teletrax's Web-based reporting tools. Teletrax yields critical media intelligence that is of proven value to motion picture studios, news organizations, network and syndicated TV programmers, TV sports producers and distributors, brand marketers, corporate communicators, and advertising and public relations agencies. Teletrax is headquartered in London, has offices in New York and Hollywood, and maintains its operations hub in Norwalk, Connecticut.

About InfoTech:

InfoTech (www.infotechfb.com) is a New York City-based software house and systems integration company, with a focus on five main practices:

-- Media Management Solutions

-- Financial Services Software

-- Federal/DoD Systems

-- Application Development & Integration

-- IT Outsourcing

InfoTech's Media Management System is a complete solution for automating direct-response campaign management across various media, including broadcast, print, Internet and more. The system is fully Web-enabled, to allow use from virtually anywhere.

About Medialink:

Medialink is a global leader in providing unique news and marketing media strategies and solutions that enable corporations and organizations to inform and educate their target audiences with maximum impact on television, radio, print, and the Internet. The Company offers creative services and multimedia distribution programs including video and audio news and short-form programming, press release newswire distribution, and photography production and digital distribution. Through its subsidiaries, Medialink also provides Teletrax(TM), a global television tracking and media asset management service to help clients determine return on investment from their programming and advertising efforts. Based in New York, Medialink has offices in major cities throughout the United States and an international hub in London. For additional investor and financial information, please visit the Investor Relations section of the Company's Web site (www.medialink.com).

With the exception of the historical information contained in the release, the matters described herein contain certain "forward-looking statements" that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. Actual results may vary materially from those expressed or implied by the statements herein. Such statements may relate, among other things, to our ability to respond to economic changes and improve operational efficiency, the benefits of our products to be realized by our customers, or our plans, objectives, and expected financial and operating results. Forward-looking statements may also include, without limitation, any statement relating to future events, conditions or circumstances or using words such as: will, believe, anticipate, expect, could, may, estimate, project, plan, predict, intend or similar expressions that involve risk or uncertainty. These risks and uncertainties include, among other things: our recent history of losses; our ability to achieve or maintain profitability; potential regulatory action; worldwide economic weakness; geopolitical conditions and continued threats of terrorism; the receptiveness of the media to our services; changes in our marketplace that could limit or reduce the perceived value of our services to our clients; our ability to develop new products and services that keep pace with technology; our ability to develop and maintain successful relationships with critical vendors; future acquisitions or divestitures, which may adversely affect our operations and financial results; and increased competition, which may have an adverse effect on pricing, revenues, gross margins and our customer base. More detailed information about these risk factors is set forth in filings by Medialink Worldwide Incorporated with the Securities and Exchange Commission, including the Company's registration statement, most recent quarterly report on Form 10-Q, most recent annual report on Form 10-K and other publicly available information regarding the Company. Medialink Worldwide Incorporated is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.