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MARKET WIRE

International Commercial Television, Inc. (OTCBB: ICTL) ("ICTV" or "The Company") a premier, full-service international retail and direct response television (DRTV) marketing company targeting the multi-billion dollar health and beauty industry is pleased to announce the comprehensive analyses and results from the television broadcasting of the Derma Wand infomercial on U.S. nationwide cable networks and local broadcast stations.

The Company aired its half-hour Derma Wand infomercial which demonstrates and sells the Derma Wand and the DermaVital skincare range direct to the U.S. consumer at a price point of $134.75. Multiple airings took place on twelve separate days covering weekend and weekday times, between February 21 2006 to April 2, 2006 on nine national cable channels and twenty two local broadcast channels resulting in forty seven individual half-hour exposures of the infomercial.

Following is the television broadcast footprint and the evaluation of the revenue results generated by the Derma Wand infomercial.

 National Cable Airings The nine national U.S. cable networks the Derma Wand infomercial aired on are as follows: Cable Network              Broadcast Reach Oxygen                     60.0 million subscribers Women's Entertainment      56.0 million subscribers Lifetime                   88.5 million subscribers Hallmark Television        64.0 million subscribers ABC Family Channel         88.0 million subscribers Great American Country     36.5 million subscribers FitTv                      29.7 million subscribers Style                      42.0 million subscribers The Travel Channel         75.7 million subscribers 

Broadcast Channels Airings

The twenty two local broadcast stations were located in various television markets, including the major markets of New York, Philadelphia, Washington D.C., Los Angeles, San Diego and Phoenix.

Evaluation and Revenue Results

Management of the Company, in concert with it's media agent, analyzed the Derma Wand infomercial media spend and order volume outcome. The results are as follows:

Media Efficiency Ratio. (MER)

The MER is a key industry response ratio which is employed to determine the effectiveness of an infomercial. The MER is derived by dividing total dollar volume of sales generated by the television media cost (for example, if the television media spend per week is $200,000.00 and generates $300,000.00 in gross revenue, the MER is 1.5 to 1). Over the broadcast period, the Derma Wand infomercial obtained a MER of 2.26 to 1. Based on a sustained MER of 2.26 and a continuing media spend of $200,000.00 per week, the gross monthly revenue would be $1.8 million per month.

Net Profit on Media (NPM)

The NPM is a percentage calculation defined by the sum of all media spends, product costs, all related costs to obtain a sale, allowance for sale returns, credit card declines, cost of shipping the orders to consumer and then this sum is deducted from the gross sales figure generated by the media spend, resulting in a NPM percentage. (for example, if $200,000.00 of television media was purchased and all related sales costs of say, $170,000.00, are deducted, it would then have generated a net profit of $30,000.00 or a NPM of 15%). The Derma Wand infomercial generated an NPM of 53.92%.

Profitable Bought Airings (PBA)

The PBA figure is a percentage of profitable airings of the total broadcast booked and aired. The Derma Wand infomercial for national cable received a 76% PBA and for local broadcast stations the PBA was 62%. Based on these extremely encouraging percentages, management is confident that it will be able to profitably broaden the television foot print of the Derma Wand infomercial airings to many of the over 100 U.S. cable channels and the 2218 U.S. broadcast stations on continued basis.

Continuity Program

The Derma Wand infomercial offer includes an invitation to the ordering customer to join the DermaVital Skincare Club, which is an auto-shipped 30 day supply of the Company's DermaVital skincare range. The recurring monthly membership price of $33.99 includes a significant profit margin on each thirty-day supply sold. The DermaVital Skincare Club was joined and purchased by 23% of the customers who ordered the Derma Wand Infomercial Offer. On a monthly basis, the DermaVital Club membership will generate increased revenue for the Company. With a sustained and expanded Derma Wand infomercial campaign, ICTV will have the ability to develop a significant on-going revenue stream from a growing membership in the DermaVital Skincare Club.

Call Conversion

47% of the viewers of the infomercial who telephoned the in-bound call centers and inquired about the DermaWand offer were converted to a sale. Based on the Infomercial Industry data, ICTV believes with increased airings of the Derma Wand infomercial, the telephone operators and viewers becoming more familiar with Derma Wand offer, a higher conversion rate will be obtained. With increased airings of an infomercial the infomercial industry statistics confirm that in-bound call volume will also increase.

Revenue Generated

For the twelve days the Derma Wand infomercial aired, the media spend was $64,542.15 which generated $145,190.15 in gross sales with a net profit of $34,801.58. Based on all results to date and in consultation with the Company's advisors, the Derma Wand infomercial media spend can now be increased up to $200,000 per week.

Management is extremely confident that it now can depend on a broadened U.S. television infomercial campaign to profitably build national brand awareness for the Derma Wand and associated products. Management believes the brand awareness created will produce significant consumer demand at the nationwide retail chain level and a high velocity of sale.

Mr. Claney CEO of ICTV states, "ICTV has been working towards these results and we believe the Company is now in a position to meaningfully benefit from the success of the Derma Wand infomercial." Mr. Claney further stated "ICTV will leverage the brand awareness created by continued infomercial airings to penetrate other forms of distribution, such as catalogue, credit card inserts, and print media, the beauty trade (spas and beauty salons) and to create an enduring brand for the mass retail market."

The Company will be advising its shareholders in the near future on the Company's plans to expand the Derma Wand infomercial campaign and its retail aspirations.

About the Derma Wand

The Derma Wand is a highly effective, patented and unique in-home skin care beauty appliance that helps reduce the appearance of fine lines and wrinkles, and assists in cosmetically improving overall skin appearance.

About the DermaVital Skincare Line

The DermaVital Skin Care range has been specially formulated to enhance the effectiveness of the results achieved by using the Derma Wand. The lead product in the range is the DemaVital Hydra-Infusion treatment and Hydrating Skin Mist, the only formula ever to receive a U.S. patent for the transmission of water to the lower levels of the skin.

About International Commercial Television, Inc.

Headquartered in Bainbridge Island Washington, International Commercial Television, Inc. (ICTV) uses direct response commercial television campaigns and traditional marketing methods to bring high-demand "Fountain of Youth" consumer products to the marketplace. ICTV uses long and short-form infomercials to market products which it owns outright or has acquired a license to market. The Company also acts as the international marketing distributor for third party products for which it collects a royalty on all sales. ICTV uses a unique marketing method of creating brand awareness through the use of profitable infomercials and live home shopping broadcasts rather than costly traditional advertising campaigns. ICTV uses this brand awareness to build sales channels for products that will be sold using both direct response ordering and traditional retail shopping outlets.

Forward-Looking Statements

The matters discussed in this press release may contain "forward-looking statements" (as such term is defined in the Private Securities Litigation Reform Act of 1995). The safe harbor provisions of Section 21E of the Securities Exchange Act of 1934, as amended, and Section 27A of the Securities Act of 1933, as amended, apply to forward-looking statements made by ICTV. You should not place undue reliance on forward-looking statements. These forward-looking statements involve risks and uncertainties. The actual results that ICTV achieves may differ materially from any forward-looking statements due to such risks and uncertainties. These forward-looking statements are based on current expectations, and ICTV assumes no obligation to update this information. Readers are urged to carefully review and consider the various disclosures made by ICTV in its reports filed with the Securities and Exchange Commission that attempt to advise interested parties of the risks and factors that may affect its business.

 Contacts: International Commercial Television, Inc. Investor Relations 1-888-449-ICTV info@ictvonline.com">info@ictvonline.com www.ictvonline.com  

SOURCE: International Commercial Television, Inc.