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Jingle Networks, operator of the 1-800-FREE411 directory assistance service, today announced the addition of John Roswech to its management team as Senior Vice President of Sales. Roswech comes to Jingle Networks with over 15 years of sales management experience in a vast array of industries.
Roswech's appointment to Jingle Network's executive team is expected to further accelerate the company's momentum in the emerging free directory assistance market. Roswech's mission will be to work with both brand and direct response advertisers to take advantage of the new media channel of directory assistance services. The 1-800-FREE 411 service already reaches more than two million consumers each month and can target promotional messages by category, geography and other key demographics such as usage and interest data. Initial marketing campaigns have delivered impressive results, with response rates exceeding 10% in some categories.
"John has extensive industry experience that has supplied him with the expertise to show marketers how powerful this new kind of media network can be in reaching consumers in a highly targeted and measurable way," said George Garrick, CEO of Jingle Networks. "John will play a key role in building out Jingle's sales team and accelerating the company's growth and momentum."
"Free directory assistance is the next big media channel for marketers and a service that consumers readily connect with," commented Roswech. "Early market response serves as a clear indicator of its potential success and I look forward to building Jingle's sales operations and expanding awareness regarding the impact of advertising in this exciting new medium."
Prior to joining Jingle Networks, Roswech served as vice president of sales for Atlas Solutions (Aquantive), where he managed sales and account management teams for third party ad serving, search, rich media and landing page optimization, with revenue growing $100 mm under his sales leadership. Before Aquantive, Roswech was senior director of sales with Matchlogic (Excite@Home), where he was part of the management team at Narrative Communications and responsible for rich media and lead generation products. In previous positions, Roswech served as territory sales manager for Brio Technology and director of sales for Forman Interactive (Register.com).
About Jingle Networks
Jingle Networks is creating an exciting new media network through 1-800-FREE411, the nation's leading advertiser-supported directory assistance service, which is revolutionizing the directory assistance industry by offering consumers a free alternative to the high cost 411 services provided by landline carriers and mobile phone companies. 1-800-FREE411 is supported by national and local advertisers who use FREE411 as both a branding and direct-response media channel to target messages to callers within the context of a normal-length 411 call. In addition, FREE411.COM on the Internet provides consumers with an easy to use Web-based resource for telephone number lookups. For more information, visit: http://www.free411.com.
