Print this Article
RSSBackchannelmedia
HUDSON VALLEY, N.Y., June 6 /PRNewswire/ -- Pump Audio, the leading provider of quality independent music to content creators globally, announced today that CBS has selected music from Pump Audio to accompany two of its original series for its new broadband channel, innertube. Tracks from Pump Audio's catalog of independent musicians provide the musical backdrop for GREEK TO CHIC, a college-based makeover reality series that premiered last month, and BBQ BILL, an upcoming scripted sketch-comedy series.
"We're thrilled to be working with a network that is breaking new ground in creating original programs for the Internet," said Steve Ellis, the founder and CEO of Pump Audio. "TV programming increasingly is expanding to include new formats, and great music is a big part of making these shows an engaging viewing experience. By providing an easy way for music to be used across traditional and new media, Pump Audio offers producers and editors more opportunity to meet the growing global demand for digital content."
Producers at CBS's innertube used the PumpBox, Pump Audio's advanced search software and delivery system to find a variety of independent music across multiple genres to match the youth-oriented focus of GREEK TO CHIC and BBQ BILL. Music is being utilized in all episodes of the shows, which are available through http://www.cbs.com.
Pump Audio has a growing catalog of more than 65,000 tracks and supplies music to producers for television, advertising and interactive media. Along with delivering high quality, production-ready music to production professionals through the PumpBox, Pump Audio is opening access to its catalog to content creators of all types through an upcoming Web-based tool for syncing music with online video and other interactive productions.
About Pump Audio
Pump Audio licenses the world's best independent music to content creators worldwide. Founded in 2001, Pump Audio has established itself as a leading provider of digital music for TV and advertising producers. Now Pump Audio is becoming the soundtrack of the Internet, opening Web access to its catalog of tens of thousands of songs so creators of all types can build music into their video and interactive productions. With Pump Audio, artists can license their music into productions without giving up any ownership, while content creators can discover new music ready for use. Based in the Hudson Valley, Pump Audio can be found at http://www.pumpaudio.com.
