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Phoenix, AZ InPulse Response Group, a leading company that provides high quality, results-orientated inbound and outbound sales to the direct marketing industry, announced today that VP New Business Development, Scott Swanson is scheduled to speak on a panel with industry colleagues at DM Days New York, a premiere event for direct marketers held June 20-26, 2006.
The conference hosts over 50 special concentration workshops, roundtable discussions, and web usability labs. DM Days New York allows direct marketers to select from a wide spectrum of industry specific tracks, such as Creative Execution, Customer Relationship Management and Interactive Marketing, among a variety of other tracks.
Swanson is one of five panelists in a session presented by the DMA Broadcast Council, "The DRTV Vending Machine How to Successfully Select Your Vendors" in the Interactive Marketing track. This session will acquaint attendees to the vendors necessary to successfully implement a DRTV campaign, and will go through the vendor selection process starting with information gathering, requests for proposals and contract negotiations. Targeted discussions on each specialized discipline, from full-service DRTV agencies to telemarketing and fulfillment will be covered.
The session will be held on Wednesday, June 21st at 2:45 p.m. and will be hosted by Danette Dickerman, Director of Media at Nautilus, Inc. In addition to Scott Swanson, panelists include: Joan Renfrow, President at Onyx Productions, Shane Bradford, Executive Director of Sales at TransFirst ePayment Services and Steven J. Edelstein, Managing Director at Fosdick Fulfillment.
For more information or to register for DM Days New York, visit http://www.the-dma.org/conferences/dmadmd/index.shtml.
InPulse Response Group, a leader in the direct marketing industry, provides dedicated, high quality telesales services and direct response (DR) campaigns that emphasize the quality of the customer service experience and the resulting revenue that can be earned. Serving as an outside sales force for direct marketers, InPulse crafts the sales approach for point-of-contact, executes the sale through highly trained sales agents, and provides real-time reporting to clients. For further information, please contact Scott Swanson at (602) 643-2044 / sswanson@inpulseresponse.com.
