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ABC has given in to media ad buyers' insistence that it stick with live ratings guarantees -- current viewer ratings, a report says.
Previously ABC had told media buyers that it would only negotiate ad rates on Live Plus 7 ratings -- which take into account those looking at digital recordings of shows for a week after they air, The Hollywood Reporter said.
ABC's broadcast rivals took a softer position, and Madison Avenue formed a united front against the idea, which led ABC to change its stance, the Reporter said.
