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Boston, June 26, 2006: Backchannelmedia announces that Michael Kokernak has been nominated and added to the exclusive Media & Marketing Technology Council.
The Media & Marketing Technology Council was created by Mark Wright, Director of Blue Chip Venture Company (www.bcvc.com) a $600 Million venture capital fund focused on: enterprise software, healthcare, marketing and media services, and technology infrastructure. Wright formed the Media & Marketing Technology Council as an off the record forum to discuss next television technology generation endeavors and includes the country's leading media and marketing technology innovators. Kokernak joins other members which include:
Steve Morris, President and CEO of Arbitron, international research firm Ira S. Carlin, Chairman, CEO MAGNA Global Worldwide, manage $32 Billion Media Billings Dennis Miller, General Partner, Spark Capital, a $260 Million Media Venture Fund Dan Stone, President and CEO of Imaginova, founded by Lou Dobbs CNN Jack Myers, Founder and President of Jack Myers Group, Seth Haberman, President of Visible World, leading technology for targeted TV, and Shelly Palmer, Chairman of Advanced Media Committee, The Emmy Awards.
Wright has brought these key industry thought leaders together in the invitation-only membership that meets monthly in New York City to improve, and also further progress, how cutting edge technology is applied within the media industry. Michael Kokernak intends to bring his knowledge, experience, and commitment to the direct response television industry to the Council.
Backchannelmedia, located in Boston, was founded in March of 2000. The company provides direct response television (DRTV) expertise to new and established businesses so they get the most from TV ad campaigns. With this goal in mind, the company developed its own proprietary web software called S.T.A.R.S. STARS, Sales Tracking and Reporting Services, assists vendors and direct response companies via 'real-time' reporting, which assists clients in managing their campaigns.
Contact:
Alex Johnson, Media Coordinator, Backchannelmedia, Inc. 617-728-3626 extension 104 or ajohnson@backchannelmedia.com.
