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BKV has helped Okabashi Brands, LLC secure a spot on the QVC shopping network. Okabashi Brands, located in Buford, Georgia, has sold over 100 million pairs of shoes worldwide, putting it in the same league as the Hula Hoop and the Frisbee.
BKV was hired by Okabashi to help market the OKAb Comfy Clog, with massage therapy, an upscale brand that fits in the "after shoe wear" category. The OKAb Comfy Clog is perfect for working in the yard, lounging around the house, sitting by the pool or a quick run down to the grocery store. The Comfy Clogs float in water and can be washed in the dishwasher, washing machine or simply rinsed off with a garden hose.
"We're thrilled to be part of the Okabashi team," said Harold Becker, New Business Strategist for BKV. "The OKAb Comfy Clog was presented to QVC customers for approximately 8 minutes and sold through a majority of colors and sizes. This is the initial step forward for a product that we're sure will do very well for our client."
QVC is the world leader in consumer home shopping television, reaching approximately 160 million homes in the U.S., the U.K., Germany and Japan. Securing a position with the world's most successful TV retailer is a significant accomplishment and has been known to be a launching pad for many products that have appealed to mass audiences.
Okabashi makes a variety of styles and colors in the OKAb brand for all seasons and casual fashion types. The product is made from Mircoplast a proprietary material that is durable enough to last for years, yet flexible enough to literally "massage" your feet while wearing them.
About BKV Formed in 1981, Bennett Kuhn Varner (BKV) is one of the nation's largest independent direct response agencies. With over 100 staff members, the Atlanta-based agency billed more than $58 million in 2004 and currently carries a client list that includes Applica (Black & Decker Household Products), Cingular Wireless, EarthLink, Six Flags Theme Parks, and the American Red Cross. BKV specializes in all direct response media including television, direct mail, print ads, and interactive. For more information, call 404.233.0332 or visit www.bkv.com.
