Epic Financial Corporation Proclaims Its Infomercial Test Marketing a Success

MARKET WIRE

Epic Financial Corporation (PINKSHEETS: EPFL) through its wholly owned subsidiary, ASAP Marketing Corporation, today announced that the recent test marketing of the NoMoreMortgage(TM) TV infomercial was a resounding success.

Larry Ruff, President of NoMoreMortgage(TM) tells Rodney Ray, President of ASAP Marketing Corporation, a wholly owned subsidiary of Epic, "It is a success!" Mr. Ruff added, "Our Personal Financial Analysts have been very happy with the fact that the infomercial is generating a high level of credibility and trust in the minds of the responding callers. This trust allows us to complete the client financial analysis right away." Larry Ruff sent a personal message on the ASAP Marketing Team... "great job guys, I look forward to a prosperous future together."

Rodney Ray stated, "Our second TV testing is currently underway, media is being purchased nationally, and we expect even better results over the next few weeks. In addition to our 30-minute TV infomercial, we have decided to kick off the 3rd phase of our marketing campaign and produce a 60-second spot to drive traffic to our websites. This spot is in production now and we expect to air it towards the end of July. Now that we have validated the television response rate of the NoMoreMortgage(TM) infomercial, we are expecting to ramp revenue quickly as we scale this project up in both market reach and frequency. This is an extremely exciting time for us here at Epic Financial with both the TV campaign and our internet lead generation program getting up on wheels and moving forward nicely. We look forward to reporting on the progress of this exciting and much needed consumer program in future news releases."

A survey conducted by the Experian - Gallup Personal Credit Index reported 84% of consumers are likely to reduce their credit card debt in 2006 and 45% would cut back on entertainment. The Index also reported that 36% would read a book or take a course on personal finances, and finally, 35% said they would reduce the number of credit cards they carry today.

NoMoreMortgage(TM) is clearly at the right place, at the right time, with the right proven product. Larry Ruff stated, "Our typical client is able to eliminate all of their debt, including their mortgage, in about 9 years, without any increase in payments. We are not credit counseling or debt settlement, or anything that can harm your credit. It has been an amazingly successful program with over a 95% client success rate over the last 9 years, saving people tens of thousands of dollars in interest. Every client has a different set of circumstances to deal with. We have 37 debt solutions to offer our clients making us different from other companies and the program a real winner for the American public."

About Epic Financial Corporation

Epic Financial Corporation, through its wholly owned subsidiary, ASAP Marketing Corporation, has the exclusive, worldwide marketing license to offer NoMoreMortgage(TM), a unique mortgage and debt reduction instrument to the consumer marketplace. NoMoreMortgage(TM) is a system that manages and more quickly retires a consumer's mortgage, credit card, student loan and other types of debt through a complex analysis developed by Larry Ruff, son of Howard Ruff, best selling financial author and stock guru.

The exclusive license for NoMoreMortgage(TM) has enabled Epic to develop and implement an integrated product marketing approach, involving media buying and lead generation for marketing campaigns and infomercials via cable TV, radio, print, and Internet. Epic intends to position itself and the NoMoreMortgage(TM) program as a premier provider of debt reduction strategies and lead generation services to reach the consumer marketplace. Through this growth strategy, Epic will have the unique market positioning as the first company to offer mortgage banking and debt reduction programs to the consumer as a better and easier way to manage their personal debt.

A number of statements referenced in this Release, and in interviews that have been granted, are forward-looking statements, which are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995, and within the meaning of Section 27A of the Securities Act of 1933 and Section 21B of the Exchange Act of 1934. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, and goals, assumption of future events or performance are not statements of historical fact and may be "forward-looking statements." Forward-looking statements are based on expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward-looking statements in this Release may be identified through the use of words such as "expects," "will," "anticipates," "estimates," "believes," or statements indicating certain actions "may," "could," or "might" occur. Such statements reflect the current views of Epic Financial Corporation with respect to future events and are subject to certain assumptions, including those described in this release. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products, services, and technologies, competitive market conditions, successful integration of acquisitions, the ability to secure additional sources of financing, the ability to reduce operating expenses, and other factors. The actual results that the Company achieves may differ materially from any forward-looking statements due to such risks and uncertainties. Epic Financial Corporation does not undertake any responsibility to update the "forward-looking" statements contained in this news release. Any communications received by fax or e-mail concerning Epic Financial Corporation which have not been authorized by the Company or its investor relations/media advisory firm are specifically disavowed by the Company.

 Contact Person: Rodney Ray CEO Epic Financial Corporation 559-435-4380  Epic Financial Corporation 7545 N. Del Mar Avenue Suite 102 Fresno, CA 93711 (888) 576-0320  

SOURCE: Epic Financial Corporation

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