Backchannelmedia

Backchannelmedia

Fairfield, Iowa hawthorne direct, the direct response TV advertising agency, took home two Bronze Telly Awards from the 2005 competition for A Treasure's Trove and Evinrude E-TEC (in conjunction with Crammer-Krasselt and Group Mojo).

"We appreciate the validation of our work and intend to uphold our standard of excellence," said Timothy R. Hawthorne, founder, chairman and executive creative director of hawthorne direct.

A Treasure's Trove Infomercial Description

The A Treasure's Trove infomercial introduces the consumer to treasure hunting with the family. Michael Stadther, author and multimillionaire, hid clues to find treasure valued at over one million dollars. Clues to find the treasure were hidden in his best selling children's book, A Treasure's Trove. The illustrated book and CD were offered via direct response television for $29.95. The special television offer also included a companion puzzle book, four illustrations from the book that may be framed and a stuffed animal featured in the book.

Evinrude E-TEC Infomercial Description

This Infomercial introduces a new and advanced outboard motor from Evinrude that is faster, tougher and needs less maintenance than other leading outboards. The objective was to create a documentary-style long form advertisement that highlights the design advantages of the new Evinrude E-TEC two-stroke engine. It compares the new E-TEC to the competition in head-to-head comparisons including a drag race between the Yamaha and Mercury 225 engines against the 225 E-TEC. The composition features beautiful footage from speeding boats and overhead shots from a helicopter.

The Telly Awards was founded in 1978. The Telly Awards is the premier award event honoring outstanding local, regional and cable TV commercials and programs, as well as the finest video and film productions. The Telly Awards annually showcases the best work of the most respected advertising agencies, production companies, television stations, cable operators and corporate video departments in the world. The Telly Awards is a widely known and highly respected national and international competition and receives over 10,000 entries annually from all 50 states as well as many foreign countries.

hawthorne direct is a full-service direct response advertising agency, specializing in creative and production, Long- and Short-form media buying, telemarketing/fulfillment management and integrated marketing. hawthorne is celebrating 20 years of excellence in direct response television. The agency is a founding member of the Electronic Retailing Association (ERA) and valued member of the Direct Marketing Association (DMA) and the DMA Broadcast Council.

For more information about hawthorne direct please see www.hawthornedirect.com.