Backchannelmedia

Backchannelmedia

July 26, 2006 - After its second consecutive sell-out on live TV shopping Famous Discoveries launches an infomercial for its You Tattoo temporary airbrush tattoo product. The product was launched on the 2nd largest shopping network in America and the response there illustrates the opportunity to sell on both television and in retail.

You Tattoo is a temporary airbrush tattoo product that you can do yourself. It is based on a proprietary spray formula that is non-toxic and contains FDA approved ingredients. It is applied using stencils placed against the body. The result is a tattoo that is water resistant and difficult to distinguish from the real thing. A You Tattoo lasts about 3 to 7 days but can be removed at any time with rubbing alcohol.

The You Tattoo fool-proof application works for people of every age. You don't need to be an artist because with the stencils the art is done for you. Simply spray the tattoo on the stencil, apply the setting powder and in seconds you have a realistic looking tattoo. Shimmer colors can also be added to accent or personalize the standard stencil designs.

Famous Discoveries is releasing the You Tattoo short form infomercial as the second phase of the product's roll out. The company feels that summer is the best time to launch this item because people across all of North America have a lot more exposed skin. "The bottom line is a You Tattoo is fun", says Bill Barlow CEO of Famous Discoveries, "...the product is not age or gender specific, we see a lot of older people buying them for fun to 'shock' their families and grand kids. Imagine if your grandmother walked in your house sporting a new tattoo? After the initial shock most people's reaction will be 'okay now it's my turn'".

Famous Discoveries testing of the product proved that a customer could easily use the product in their home and be confident of the desired outcome. For $19.95 the You Tattoo kit includes 20 different re-usable stencil designs, enough spray for 25 tattoo applications, setting powder, 2 shimmer colors, application brushes and alcohol wipes. Additional stencil designs and shimmer colors will soon be available for consumers.

Famous Discoveries is a full channel marketing company that sells direct to consumers via television and the internet (http://www.FamousDiscoveries.com/) in combination with strategic distribution via international partners in 70 countries including the U.K., Japan, Germany, Australia. They have four locations in the U.S., Canada and Hungary.

Media Contact: Terri Hartman Terri@Hartmanmediagroup.com 813-767-7915