Backchannelmedia

Business Wire

Teletrax, the global television intelligence service, today announced that Direct Response Media, a full-service direct response agency, has signed a contract to electronically monitor and track television airings of its direct response advertisements. A subsidiary of Medialink Worldwide Incorporated (Nasdaq: MDLK), Teletrax offers the first and only digital video watermarking and content monitoring service that provides vital broadcast usage information on a global scale to video providers, such as entertainment studios, news organizations, TV syndicators, and the advertising industry. Teletrax is a joint venture between Royal Philips Electronics of the Netherlands (NYSE: PHG) and Medialink.

As part of the agreement, Direct Response Media will utilize the comprehensive Teletrax(TM) suite of broadcast monitoring services to verify airings of its short-form direct response programming. Teletrax's media intelligence solutions provide direct response agencies with unparalleled speed and accuracy in tracking their commercials and long-form advertisements, commonly known as 'infomercials', resulting in more immediate and precise monitoring and optimized use of advertising campaign data.

"We have chosen Teletrax because its media intelligence helps us achieve our most important goal, which is to maximize the results of our customers' campaigns," said Gina Pomponi, vice president and director of media at New York-based Direct Response Media. "Teletrax's extensive station coverage and its ability to provide near real-time results via a sophisticated online reporting interface are crucial tools for our business. We believe that these factors, coupled with Teletrax's unparalleled 24/7 customer service will enable us to deliver even greater value for our clients."

"The direct response industry is a very important sector of our business, and we are very pleased to be working with Direct Response Media," said Andy Nobbs, president of Teletrax. "The continued addition of clients in this space corroborates our commitment to provide an industry-leading, best-of-breed service. We are extremely proud that leading direct response professionals such as Direct Response Media have moved to adopt our service."

Teletrax provides critical broadcast, cable and satellite television data to video content providers, such as entertainment companies, news organizations, TV syndicators, and the advertising industry. The company currently maintains a proprietary network of detectors that monitor the television broadcasts of nearly 1,300 channels from more than 50 nations, including the top 150 markets in the United States, representing more than 90% of all U.S. television households. Its international network comprises monitoring stations in Europe, Asia, the Middle East, Australia, South and Central America, and Canada.

Launched in 2002 as a service developed by a joint venture between Philips and Medialink, with an underlying technology that is patent-protected both by Philips and Digimarc Corp. (Nasdaq: DMRC), Teletrax delivers online reports of individual broadcast airings in near real-time to each client's custom-designed portal or in data file transfers. Each client's broadcast activity is updated dynamically, 24 hours a day, enabling clients to respond immediately to reported results such as changes in end-user preferences or detections of unauthorized use.

Entertainment, news and media organizations both within and outside of the United States that have also contracted to use Teletrax for the tracking of news video, advertising or promotional content include BBC, Buena Vista Television, ABC Television Network, FOX Broadcasting Company, Tribune Entertainment, NBC News Channel, The NBC Agency, NBC Universal Television, Reuters Television, the United Nations, Advanced Results Marketing, Mercury Media, Euro RSCG 4D DRTV, Media Review International, and Medialink. A number of other companies are also in active trials with the Teletrax service.

About Teletrax:

Teletrax (www.teletrax.tv) is the world's first global video broadcast intelligence and video asset management service. Launched in 2002, Teletrax provides clients with video watermarking services that enable them to precisely track and monitor where, when and how their content is being aired via cable, satellite and terrestrially. Clients can easily evaluate, respond to and manage broadcast information relating to their video content through Teletrax's Web-based reporting tools. Teletrax yields critical media intelligence that is of proven value to motion picture studios, news organizations, network and syndicated TV programmers, TV sports producers and distributors, brand marketers, corporate communicators, and advertising and public relations agencies. Teletrax is headquartered in London, has offices in New York and Hollywood, and maintains its operations hub in Norwalk, Connecticut.

About Direct Response Media, Inc:

Established in 1990, Direct Response Media, Inc. (DRMI) is a direct response television media management company based in Wayne, PA. With a clear focus on Return on Investment, Direct Response Media serves a diverse client base (financial, insurance, direct to retail, continuity) all utilizing the accountable media channels (DRTV, brand response television, print, direct mail, radio, Internet, etc.). DRMI also offers MediaTrak(R), a proprietary database that has set the industry standard for client reporting and media management.

About Medialink:

Medialink is a global leader in providing unique news and marketing media strategies and solutions that enable corporations and organizations to inform and educate their target audiences with maximum impact on television, radio, print, and the Internet. The Company offers creative services and multimedia distribution programs including video and audio news and short-form programming, press release newswire distribution, and photography production and digital distribution. Through its subsidiaries, Medialink also provides Teletrax(TM), a global television tracking and media asset management service to help clients determine return on investment from their programming and advertising efforts. Based in New York, Medialink has offices in major cities throughout the United States and an international hub in London. For additional investor and financial information, please visit the Investor Relations section of the Company's Web site (www.medialink.com).

With the exception of the historical information contained in the release, the matters described herein contain certain "forward-looking statements" that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. Actual results may vary materially from those expressed or implied by the statements herein. Such statements may relate, among other things, to our ability to respond to economic changes and improve operational efficiency, the benefits of our products to be realized by our customers, or our plans, objectives, and expected financial and operating results. Forward-looking statements may also include, without limitation, any statement relating to future events, conditions or circumstances or using words such as: will, believe, anticipate, expect, could, may, estimate, project, plan, predict, intend or similar expressions that involve risk or uncertainty. These risks and uncertainties include, among other things, our recent history of losses; our ability to achieve or maintain profitability; worldwide economic weakness; geopolitical conditions and continued threats of terrorism; effectiveness of our cost reduction programs; our ability to develop new services and market acceptance of such services, such as Teletrax(TM); the volume and importance of breaking news, which can have the effect of crowding out the content we produce and deliver to broadcast outlets on behalf of our clients; our ability to develop new products and services that keep pace with technology; our ability to develop and maintain successful relationships with critical vendors; the potential negative effects of our international operations on the Company; future acquisitions or divestitures, which may adversely affect our operations and financial results; the absence of long term contracts with customers and vendors; and increased competition may that have an adverse effect on pricing, revenues, gross margins and our customer base. More detailed information about these risk factors is set forth in filings by Medialink Worldwide Incorporated with the Securities and Exchange Commission, including the Company's registration statement, most recent quarterly report on Form 10-Q, most recent annual report on Form 10-K and other publicly available information regarding the Company. Medialink Worldwide Incorporated is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.