Backchannelmedia

Backchannelmedia

VENTURA, CA (August 21, 2006) - - Studio Store Direct, a direct response television marketing company based in Ventura, CA, announced today that they have signed an exclusive agreement with JJB Sports, the UK's leading sports retailer. The terms of the deal provide that Studio Store Direct will act as JJB Sports' exclusive U.S. based agent to facilitate the licensing of DRTV programs for airing in the U.K. and the distribution of "As Seen on TV" exercise and wellness products into JJB Sports' more than 400 retail stores. "We are honored and thrilled to have the opportunity to work with JJB Sports and their leadership team headed by Mr. Andrew Malcher," explains Reno R. Rollé, founder and CEO of Studio Store Direct. In a separate deal announced previously, Malcher, founder of Golf TV and Golf TV Pro-Shop, negotiated the sale of his business to JJB Sports. "Through Andrew's vision, JJB Sports have assembled an unprecedented arsenal that combines national television assets with a massive, nationwide retail footprint. Our job is to begin filling the pipe with both proven items in the exercise/wellness category and proprietary items that we develop in-house or license," adds Rollé. "We are eager to begin forging relationships with manufacturers, marketers, and inventors looking for an opportunity to introduce their products into the lucrative UK retail market."

"As the world's first retail broadcaster, JJB Sports TV is actively seeking new products for sales over our broadcast and retail platforms," explains Malcher. "We are happy to have Reno Rollé on board to act as our eyes and ears in the States in bringing the hottest As Seen on TV products to our customers in the UK."

About Studio Store Direct Studio Store Direct, Inc. is a full service direct response agency focusing on both traditional DRTV methodology and leveraging its proprietary, patent-pending new process for enabling DVD's and emerging media with DR programming. Based in Ventura, California, Studio Store Direct's leadership team brings 60 plus years of combined expertise in the fields of direct response television (DRTV), product development, consumer marketing, book publishing and distribution. For additional information visit www.studiostoredirect.com.

About JJB Sports JJB Sports is the UK's leading specialty sports retailer with more than 430 stores nationwide. The company also owns and controls two 24-hour satellite networks on B-Sky-B and is the number one retailer of golf equipment with 225 golf departments and four driving ranges. JJB Sports has extended its sporting interest further through the development of premium health clubs, mixed-use sport and fitness centres and a number of specialty attractions called Soccerdomes, which are devoted entirely to the sale of football gear and related articles. The company also manages a stadium with a capacity of 25,000 in Wigan and is the official supplier to the celebrated English football club Manchester United. JJB Sports is traded on the London Stock Exchange. For additional information, please visit www.jjb.co.uk.

For Product Consideration, please contact at Studio Store Direct at (805) 648 5020.