Backchannelmedia

Backchannelmedia

Fairfield, Iowa hawthorne direct, the direct response television advertising agency, recently won their 300th industry award when it received the Video Festival First Place Gold Camera Award for the infomercial Wagner Control Spray.

"We are pleased to receive the Gold Camera Award for our work with Wagner. It is truly incredible to have reached this landmark 300th award as we're celebrating our 20th year in business. We look forward to receiving many more in the years to come," said Timothy R. Hawthorne, founder, chairman and executive creative director of hawthorne direct.

Wagner Control Spray Infomercial Description:

This infomercial presents the Wagner Control Spray, a revolutionary paint sprayer with "Lock-N-Go" technology that allows a person to paint smart and paint fast. It gives the user maximum control of both spray volume and pattern while delivering more paint, stain and sealer onto weekend projects and less into the air. Demonstrations show how easy it is to use, and how it makes changing paints and stains, and clean up, fast and simple.

The show depicts three challenges featuring the Wagner Control Spray versus ordinary painting supplies. The first experiment was a race to finish a neighborhood's many painting projects; another test was a competition to seal the wood on a baseball diamond's bleachers, dugout, and benches; and the final battle featured a sprint to paint a set of outdoor louvered shutters.

The results? The Control Spray finished all the neighborhood projects before the conventional brush team got half way through theirs, finished the entire baseball diamond in one day, and completed the shutters before the ordinary brush team had finished one third of the project.

The U.S. International Film and Video Festival is devoted to recognition of outstanding business, television, documentary, entertainment, industrial and informational productions. The film festival grants Gold Camera, Silver Screen or Certificates of Excellence Awards. Judges are individuals who are knowledgeable and experienced in both production and subject categories. Winners are selected on the basis of creativity, not just numerical scoring. As a result, the top award in a category is not necessarily a Gold, but may be a Silver or Certificate winner. All Gold and Silver nominees are screened by an executive board before final recommendation, assuring that the winners demonstrate a uniformly high standard of quality.

hawthorne direct is a full-service direct response advertising agency, specializing in creative and production, Long- and Short-form media buying, telemarketing/fulfillment management and integrated marketing. hawthorne is celebrating 20 years of excellence in direct response television. The agency is a founding member of the Electronic Retailing Association (ERA) and valued member of the Direct Marketing Association (DMA) and the DMA Broadcast Council.

For more information about hawthorne direct please see www.hawthornedirect.com.